Responsibilities

• Strategic GTM Leadership
• Define and execute GTM strategy for Diligent Audit solutions globally, ensuring alignment with broader Risk & Audit business goals.
• Establish differentiated positioning, messaging, and value propositions that resonate with audit, risk, and compliance audiences.
• Translate market, regulatory, and competitive insights into actionable GTM plans.
• Market Intelligence & Research
• Lead deep-dive market research to understand buyer needs, industry trends, competitive landscape, and regulatory requirements.
• Build comprehensive buyer personas and use cases to inform product positioning, campaigns, and sales enablement.
• Sales Enablement & Partnership
• Develop and maintain high-impact sales enablement tools, including decks, playbooks, battle cards, and objection-handling guides.
• Partner with Sales leadership and subject matter experts to refine messaging, improve deal conversion, and localize content for key regions.
• Conduct competitive analyses and provide actionable insights to the sales organization.
• Content & Campaign Execution
• Collaborate with Content Marketing to produce thought leadership, case studies, white papers, and blogs highlighting audit best practices and Diligent expertise.
• Support global demand generation efforts with campaigns, webinars, virtual events, and field enablement programs.
• Leverage AI-powered tools to enhance content creation, campaign targeting, and audience engagement.
• Product Collaboration & Advocacy
• Partner closely with Product Management to ensure GTM messaging reflects evolving product capabilities and customer needs.
• Support customer advocacy programs, including Customer Advisory Boards, testimonials, and reference campaigns.
• Drive external partnerships with IIA and other industry organizations to co-develop thought leadership, events, and programs that reinforce Diligent’s credibility and influence in the audit and risk community.
• Performance Measurement & Optimization?

Requirements

• 3+ years of B2B product marketing experience, ideally in SaaS, audit, GRC, or risk management solutions.
• Strong understanding of internal audit, analytics, risk frameworks, compliance, and regulatory drivers.
• Personable and strong communicator with the ability to present confidently to executive audiences, customers, and industry partners.
• Demonstrated success in leading cross-functional GTM strategies, from strategy through execution.
• Experience marketing enterprise SaaS or AI-powered solutions is highly desirable.
• Excellent communication and storytelling skills, able to simplify complex concepts for business audiences.
• Proven ability to influence stakeholders across product, sales, marketing, and external industry partners.
• Familiarity with marketing and CRM platforms (Salesforce, Marketo, Outreach, etc.) a plus.
• U.S pay range
• $99,000 — $124,000 USD

Preferred

• Familiarity with marketing and CRM platforms (Salesforce, Marketo, Outreach, etc.) a plus.

Benefits

• Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
• We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
• We have teams all over the world . We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
• Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.