Responsibilities

• Analyze and interpret market analytics to determine optimal OOH medium for placement and marketing campaigns
• Negotiate and procure the desired advertising space and media slots by market and partnership, the buyer should be highly persuasive and secure advertising spaces that ensure the maximum reach of campaigns with consistent pricing
• Conduct market research, analyze demographics, media usage, traffic patterns, client attributes to define the target audience and campaign requirements
• Develop advertising strategies and campaigns with marketing teams to most proactively reach the desired audience, at the most competitive CPM level
• Manage and prepare budgets and monitor campaign costs, ROI and CPM metrics, and identify new opportunities for growth
• Visit designated markets to preview selected assets and monitor competitor's impact, cultivate and maintain strong and professional relationships with all media partners and executives
• Collaborate with Design and Marketing to plan for campaign messaging and asset delivery
• Prepare Posting Instructions for Account Executives and submit designs for posting
• Submit and approve proofs for Printers for all materials in the campaign, review each proof for accuracy of office, disclaimers, size, shipping and delivery
• Prepare analysis of proposed campaign with Google Sheets in RFP format

Requirements

• 7+ years in the OOH Industry with direct Buying/Planning experience
• Eagerness to engage with vendors and advertising outlets to develop partnerships
• Ability to function with minimal guidance and tight deadlines
• Minimum four year college degree and 12+ years of work experience
• High level of computer technical skills including Slack, Monday.com, Google Drive, Drop Box and One Drive
• Understanding of Geopath insight suite and explorer module for analyzing OOH campaigns

Preferred

• Knowledge of OOH terminology and ability to update program details on Google Sheets
• Familiarity with third party research reports i.e., Kantar, Scarborough, Nielsen
• Geopath certified and trained for data reporting
• Strong written and verbal skills
• High degree of negotiating and analytical skills

Benefits

• Morgan & Morgan is a leading personal injury law firm dedicated to protecting the people, not the powerful. This success starts with our staff. For full-time employees, we offer an excellent benefits package including medical and dental insurance, 401(k) plan, paid time off and paid holidays.