Responsibilities

• Develop integrated media strategies that align to brand objectives across HCP and DTC audiences.
• Translate marketing goals into comprehensive media plans spanning digital, social, search, programmatic, endemic, print, and point-of-care channels.
• Partner with internal strategy, analytics, and creative teams to ensure media recommendations are audience-first and insight-driven.
• Conduct audience segmentation, competitive analyses, and channel performance reviews to guide planning decisions.
• Present media plans and collaborate on performance reports for clients, clearly articulating strategic rationale, learnings, and next steps.
• Oversee implementation across multiple media channels, ensuring accuracy, compliance, and operational excellence.
• Manage budgets, pacing, and performance tracking to achieve or exceed campaign KPIs.
• Collaborate with analytics teams to evaluate media effectiveness and deliver actionable optimization recommendations.
• Stay current on emerging media trends, audience data capabilities, and innovations across both regulated and consumer health landscapes.
• Serve as a day-to-day client contact for assigned brands, providing proactive communication and strategic thought leadership.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 3–5 years of media planning experience within healthcare, pharmaceutical, or consumer health industries.
• Strong understanding of both HCP and consumer (DTC/OTC) media strategies, including digital, search, social, and endemic platforms.
• Familiarity with healthcare media regulations, MLR processes, and privacy-compliant data targeting (e.g., NPI-based or condition-based).
• Analytical mindset with proficiency in campaign management and reporting tools (Google Ads, Meta Ads Manager, DSPs, etc.).
• Excellent project management, presentation, and client communication skills.
• Ability to thrive in a fast-paced, collaborative agency environment managing multiple priorities simultaneously.