Senior Media Lead

Pleasanton, CA (On-site)

$106K/yr – $138K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own cross‑channel media strategy and revenue growth for a large retail media business, turning data into action across owned, search, social, programmatic and in‑store touchpoints.

  • Growth Ownership: Drive end‑to‑end media plans, activation, and performance across multiple channels with a focus on incremental sales and alignment to business outcomes.
  • Strategic Cadence: Lead annual plans and Quarterly Business Reviews that surface optimization opportunities and new revenue streams.
  • Capability & Process: Build training, playbooks, and scalable frameworks to improve cross‑functional collaboration and ensure performance integrity.

Job Description

Responsibilities

  • Lead revenue growth for Albertsons Media Collective by developing and executing segment-specific media strategies that drive measurable incremental sales
  • Shape annual communications plans, including key narratives, success metrics, and client-specific learning agendas aligned to business outcomes
  • Deliver compelling, insight-driven Quarterly Business Reviews (QBRs) that identify optimization opportunities and unlock new revenue streams
  • Oversee end-to-end media performance across owned, search, social, programmatic, and in-store channels, ensuring alignment with strategic objectives
  • Direct and develop media planning and activation teams, ensuring consistent execution based on the strategy and operational efficiency needs
  • Establish and scale media strategy frameworks, best practices, and training programs to drive cross-functional alignment and capability building
  • Partner with Sales and Account Management to accelerate revenue by providing strategic media expertise in merchant and CPG meetings
  • Contribute to product innovation by informing new media solutions, go-to-market playbooks, and marketing materials with performance insights
  • Champion a continuous learning agenda by codifying insights from campaigns, pilots, and tests into scalable playbooks adopted across teams
  • Drive team performance through clear goals, accountability structures, and a focus on revenue impact and customer value tied to capacity

Requirements

  • Bachelor’s degree or equivalent experience; MBA preferred.
  • 7 plus years of experience in digital media planning/activation within retail, e commerce, grocery, or CPG.
  • Strong understanding of digital ad platforms, measurement tools, and full funnel media performance.
  • Demonstrated ability to synthesize complex data into clear, actionable insights.
  • Strong communication skills with experience influencing across multiple teams and levels.
  • Proven ability to manage competing priorities and deliver high‑quality work in fast‑paced environments.
  • Experience developing scalable processes, best practices, or training content.
  • Ability to lead, mentor, and collaborate effectively across cross‑functional teams.

Preferred

    Benefits

    • Competitive wages paid weekly
    • Access to up to 50% of your earned wages before payday, via our partnership with Stream
    • Associate discounts
    • Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
    • Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
    • Leaders invested in your training, career growth and development
    • An inclusive work environment with talented colleagues who reflect the communities we serve
    Safeway logo

    Safeway

    3.2 Glassdoor

    Safeway operates as a banner of Albertsons Companies. Locally great and nationally strong, Albertsons Cos. (NYSE: ACI) is one of the largest food and drug retailers in the United States. Albertsons Cos. operates stores across 34 states and the District of Columbia under 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, and Carrs.Albertsons Cos. is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2019 alone, along with the Albertsons Companies Foundation, the company gave nearly $225 million in food and financial support. These efforts helped millions of people in the areas of hunger relief, education, cancer research and treatment, programs for people with disabilities and veterans outreach.

    Founded in 1915
    USA
    52K employees (1,722 in marketing)
    47% recommend to a friend
    47% CEO approval

    Traffic Signals

    Monthly Visitors
    12.6M
    Monthly Google Ads Budget
    $123.4K
    Traffic Source Mix
    Search
    29%
    Direct
    63.6%
    Referral
    5.5%
    Social
    0.4%
    Paid
    1.2%

    Headcount Trend

    Current headcount: ~52.1K

    Marketing Team

    Marketing Team Size
    910 (2% of company)
    Median Career Experience
    20 years
    Median Tenure
    19.6 years
    Marketing Roles Posted (Last 30 Days)
    3

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