Senior Marketing Strategist

USA (Remote)

$110K/yr – $140K/yrSenior Level10+ years expFull time

Posted 6 days ago

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Job Summary

Own and manage a portfolio of marketing clients, translating goals into strategy across inbound, content, paid media, email, CRM, and optimization, while leading strategy sessions, retention, and HubSpot execution.

  • Own strategy and relationship health
  • Build and optimize HubSpot automation and reporting
  • Collaborate with sales to upsell and drive account growth

Job Description

Responsibilities

  • Serve as the primary point of contact for a portfolio of marketing clients, owning the strategy, relationship, retention, and overall health of each account.
  • Understand each client’s business, goals, and challenges, and translate them into clear marketing strategy across inbound, content, paid media, email, CRM, and conversion optimization.
  • Contribute to Marketing Action Plans (MAPs) and present strategy confidently to clients during strategy sessions and QBRs.
  • Provide senior coverage and continuity for key accounts, including stepping in during team transitions and leaves.
  • Identify new project opportunities and partner with the sales team to upsell and expand accounts.
  • Administer and configure at times, HubSpot portals (Marketing Hub, with working command of Sales, Service, and Data Hubs), including users, permissions, and account settings.
  • Design and build marketing automation: workflows, sequences, lead scoring, lifecycle stages, and nurture programs.
  • Build and optimize landing pages, forms, CTAs, email templates, and the HubSpot CMS as needed.
  • Configure and maintain native integrations between HubSpot and other platforms, including CRM syncs, ad accounts, webinar/event tools, and third-party apps via native connectors or API/middleware such as Data Hub or Zapier.
  • Build custom reports, dashboards, and attribution reporting that connect marketing activity to revenue and funnel outcomes.

Requirements

  • 10+ years of digital marketing experience, with significant time in a client-facing account management or strategy role (agency experience strongly preferred).
  • Deep, demonstrable HubSpot expertise. You’ve administered portals, built complex automation, and solved real integration and data problems, not just managed campaigns inside one.
  • Active HubSpot certifications. Marketing Hub Software and Inbound are expected; Data Hub, Data Integrations, and Reporting certifications are a strong plus.
  • A proactive, leadership-oriented personality. You anticipate needs, take initiative without being asked, and set the standard for the accounts and the people around you.
  • Client-facing confidence. You can present a strategy to a C-suite and lead a tough account conversation without breaking a sweat.
  • The ability to fully self-manage. You take ownership, meet deadlines, and no one ever has to chase you.
  • Agility under pressure. You prioritize well, move fast when needed, and stay calm when a client moves the goalposts.
  • The ability to tell a story of success or opportunity using data from web, social, paid, and platform analytics.
  • Native English writing and verbal communication skills.

Preferred

  • Experience in B2B industries like SaaS, manufacturing, financial services, or construction.
  • Advanced or specialty HubSpot certifications.
  • Experience leading HubSpot onboarding or platform migrations for multiple clients.
  • Familiarity with marketing automation or CRM integrations beyond HubSpot.

Benefits

  • 21 days of Paid Time Off per year.
  • 401(k) with company matches (U.S.-based team members).
  • Health Reimbursement Account/HRA (U.S.-based team members).
  • A small but sharp team where your work genuinely moves the needle.
LAIRE logo

LAIRE

LAIRE is your go-to growth engine for B2B brands ready to scale smarter.We help clients in SaaS, manufacturing, financial services, and construction turn marketing into measurable pipeline and repeatable revenue. As a 100% remote agency, we unite top digital talent nationwide to deliver strategic and creative firepower with a touch of Southern charm.As a HubSpot Diamond Solutions Partner, our award-winning team builds revenue-driving systems, from marketing strategy, sales enablement, and automation, to branding, website development, content creation, and paid media. We’re not just fluent in HubSpot — we’re experts in building full-funnel ecosystems that accelerate growth.Whether you need to fix friction in your funnel, launch a product, or finally align sales and marketing, we bring the clarity, consistency, and creative horsepower to get you there.LAIRE Leads to Growth®.

Founded in 2006
Charleston, South Carolina, USA
21 employees (11 in marketing)

Traffic Signals

Monthly Visitors
19.5K
Traffic Source Mix
Search
49.5%
Direct
36%
Referral
8.8%
Social
4.1%
Paid
1.1%

Headcount Trend

Current headcount: ~21

Marketing Team

Marketing Team Size
10 (48% of company)
Marketing Roles Posted (Last 30 Days)
2