Responsibilities

• Manage the bank's charitable giving program, including the processing of requests, gathering additional information as needed, communicating decisions, recording payments, and producing summaries and presentations for senior leadership.
• Provide graphic design and creative support for marketing and community relations activities, utilizing design software such as Adobe Creative Suite, Canva, and similar applications.
• Draft and develop social media posts and post templates while adhering to corporate and brand standards, in order to engage customers and communities and to advance the bank's strategic objectives.
• Coordinate the bank's participation in offsite events and sponsorships, such as town days, road races and street fairs. Promote volunteer opportunities internally, secure staffing and entertainment, coordinate transportation (corporate van or otherwise), gather and organize event materials, and communicate clearly with staff and hosting organizations. The Senior Marketing Specialist is not required to participate in all offsite events, but they will be expected to participate in a minimum of one event per year.
• Manage inventory of gifts and giveaway items, placing orders as needed to replenish stock. Maintain stockroom by keeping area well-organized and clean.
• Develop and update flyers and other point-of-sale promotional materials.
• Supports direct marketing initiatives (mail & email) utilizing applications such as Constant Contact. Manage biweekly reconciliation of email opt-outs across platforms.
• Occasional travel to local branches to deliver/install marketing pieces, and to charitable giving recipients' offices to deliver checks and help Marketing Director with publicity photos.
• Assist in the coordination and planning of annual employee recognition event.
• Maintain areas of the corporate website using content management system tool.

Requirements

• Education/Experience: A Bachelors degree or equivalent, with a minimum of 2-4 years of professional marketing experience, preferably in banking and/or financial services.

Preferred

• Prior experience with graphic design applications and social media business page management is preferred.