Senior Marketing Manager

Irving, TX (Unknown)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Owns the end-to-end marketing function, leading strategy, demand generation, brand management, and cross-functional initiatives to drive growth while coaching a team and managing budgets.

Develops and executes multi-channel marketing strategies to support sales and company growth
Leads the Marketing Department, ensuring performance, development, and alignment with executive goals
Partners with Sales, Product, and leadership to optimize initiatives and measure impact

Job Description

Responsibilities

Develop and execute long-term marketing strategies that drives sales and supports company growth objectives.
Lead and manage the Marketing Department, including goal setting, performance management, coaching, mentorship, and professional development of team members.
Establish marketing KPIs and measure campaign effectiveness, ROI, and customer engagement metrics.
Oversee the department's budget and expenses, including vendor co-op funds and advertising sales programs.
Identify market trends, competitive insights, and emerging opportunities to drive growth.
Provide strategic oversight for customer engagement initiatives, including trade shows, seminars, customer appreciation events, golf tournaments, and industry sponsorships.
Lead creative development, digital marketing initiatives, content strategy, and brand management across all customer touchpoints.
Collaborate with Sales, Product Managers, Purchasing, Pricing, and E-Commerce teams to align marketing efforts.
Develop and oversee targeted marketing campaigns and customer engagement strategies that support business objectives.
Oversee website strategy, content management, and digital user experience to ensure alignment with brand standards and business goals.

Requirements

Bachelor's degree in Marketing, Visual Communications, Business, or a related field.
7+ years of progressive marketing experience.
3+ years of leadership or people management experience.
Experience developing and executing multi-channel marketing strategies.
Proven experience managing budgets and measuring marketing performance.
Experience leading cross-functional initiatives and collaborating with executive leadership.
B2B, distribution, manufacturing, construction, or HVAC industry experience preferred.
Familiarity with marketing design, branding, and digital content development tools.
Proficiency in Microsoft Office Suite.
Exceptional creativity and strategic thinking with strong problem-solving abilities.

Preferred

Experience with vendor/cooperative advertising programs is a plus.

Benefits

We offer positions in a variety of areas, competitive starting salaries, and a benefits package that includes 401k retirement savings plan, health insurance and more.