Responsibilities

• Leads the development of global marketing strategy, preparing the annual plan and shaping a 3–5-year business outlook while anticipating shifts in market dynamics.
• Manages new product introduction plans and global launches in FISH technology in coordination with cross-functional and regional teams; partners with global sales training to deliver effective education to distributors and local teams.
• Supports sales and R&D for both on-market products and new launches; adapts marketing strategies based on evolving market conditions and sets priorities for product development and enhancements.
• Oversee on-market and new oncology products, systems, and technologies, ensuring compliance and addressing customer needs, including development of clear customer communications.
• Collaborates across global stakeholders to drive alignment, execution, and visibility against integrated business plans, proactively identifying and resolving risks impacting timelines and quality.
• Partners with Global Training, Downstream Marketing, Distribution, and Sales to develop tools, messaging, value propositions, and programs that maximize commercialization success and pipeline growth.
• Applies strong business acumen and data-driven decision-making to prioritize financial and human resource investments for optimal business outcomes.
• Drives product development priorities (internal and third-party) to support launch readiness, sales execution, and market expansion.
• Executes global marketing communications in collaboration with regional teams to deliver multi-channel strategies that strengthen brand presence and support market development.
• Engage with sales teams and key customers to advance market development and enable revenue growth.

Requirements

• Bachelor’s degree in marketing, science, engineering, or equivalent
• 8+ years’ experience and demonstrated success in a complex selling environment (multiple stakeholders, multiple decision makers, product alignment to goals / initiatives)
• 5+ years progressive experience in medical device, pharma, diagnostics, or related industry; 3+ years in leadership roles
• Experience in product, market, or program management; oncology marketing preferred
• Strong knowledge of molecular diagnostics, healthcare delivery, and reimbursement environments
• Proven expertise in product development, launches, marketing strategy, and business development
• Strong business acumen with strategic thinking and advanced analytical/project management skills
• Demonstrated ability to lead cross-functional teams and influence in matrixed, global environments
• Excellent communication, presentation, and relationship-building skills across organizational levels
• Ability to manage multiple priorities in a fast-paced environment

Preferred

• MBA preferred, emphasis in marketing, Science, Engineering
• Oncology Marketing experience
• International marketing experience including Asia, Canada, and Europe.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.