Responsibilities

• Develop and execute a B2B marketing strategy focused on generating high-quality leads for the sales team
• Own demand generation campaigns across paid media, email marketing, content marketing, SEO, and strategic partnerships
• Align closely with Sales to define ICPs, vertical targeting, and MQL/SQL qualification standards
• Optimize lead-to-opportunity conversion rates and support pipeline acceleration initiatives
• Continuously test and refine messaging, offers, and campaign performance
• Build structured lifecycle marketing programs to increase repeat business and client loyalty
• Develop automated nurture sequences for reactivation, seasonal reminders, and account expansion
• Collaborate with Client Services to identify upsell and cross-sell opportunities

Requirements

• 5–8+ years in B2B marketing, demand generation, or growth marketing
• At least 4 years leading marketing teams of 2+ people
• Proven success generating qualified leads and driving measurable revenue growth
• Strong experience with HubSpot Marketing Hub (automation, lead scoring, workflows, reporting)
• Deep understanding of CAC, LTV, MQL, SQL, funnel optimization, and attribution modeling
• Experience aligning marketing strategy with sales teams in a B2B environment
• Analytical, data-driven mindset with comfort in dashboards and performance metrics

Benefits

• Chocolate perks still apply 🍫 (strictly for competitive research)