Responsibilities

• Develop and own the brand's social media strategy across all channels, including platform approach, content pillars, voice and tone, and community growth.
• Build and manage an active, engaged brand community; turn existing customers into advocates and create genuine two-way relationships with followers.
• Identify and activate organic content opportunities that build credibility and extend reach in ways paid media cannot.
• Track engagement metrics and community sentiment; translate data into strategic recommendations that inform broader marketing decisions.
• Stay ahead of platform trends, algorithm shifts, and cultural moments to keep the brand relevant and responsive.
• Develop and lead an experiential strategy across multiple activation formats, from local events to larger brand moments.
• Develop internal resources and processes to support consistent event execution across teams.
• Identify and prioritize events based on audience fit, brand alignment, and return potential.
• Define clear goals and success metrics for every activation before investment is committed; track, report, and apply learnings continuously.
• Source, brief, and manage agencies, production vendors, and event partners to brand standards.