Responsibilities

• Develop the North America retail marketing strategy aligned with commercial goals
• Design store-level promotional programs and campaigns to drive traffic, conversion, and average ticket
• Establish a scalable retail marketing calendar aligned with product drops and seasonal moments
• Provide marketing toolkits and execution guidelines to support store teams
• Track and evaluate promotion performance; adjust strategy based on ROI and sell-through metrics
• Develop marketing support strategy for wholesale and distribution partners
• Collaborate with key accounts on joint marketing initiatives to drive sell-in and sell-through
• Create co-branded campaign frameworks and retail marketing assets for partner channels
• Support new wholesale launches with go-to-market plans and localized marketing activation
• Ensure brand positioning and IP storytelling are consistent across external retail environments

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred but not required)
• 8–10+ years of retail marketing or product marketing experience, preferably within consumer goods, lifestyle, beauty, or apparel
• Strong understanding of North American retail and wholesale landscape
• Experience driving measurable commercial results in brick-and-mortar retail
• Proven ability to lead cross-functional initiatives in fast-paced, growth-oriented environments
• Strong analytical skills with comfort interpreting sales, traffic, and CRM metrics
• Excellent communication skills and stakeholder management capabilities
• Structured, process-oriented, yet adaptable in evolving environments
• Entrepreneurial mindset with high ownership and accountability
• Passion for pop culture, collectibles, or designer toy industry preferred

Preferred

• MBA preferred but not required
• Passion for pop culture, collectibles, or designer toy industry preferred