Company overview

Founded in 2010, POP MART (09992.HK) is a leading company in the designer collectible and pop culture entertainment industry. Leveraging our ecosystem built around characters and IPs, connecting with our fans through creative, immersive experiences, POP MART aims to light up passion and bring joy to fans everywhere. With a core focus on designer collectibles, theme parks & experiential services, and digital entertainment, we manage and represent exceptional artists globally. Our IP portfolio includes dozens of iconic characters loved by fans worldwide, such as MOLLY, DIMOO, THE MONSTERS, HIRONO, TWINKLE TWINKLE, and SKULLPANDA. Our products are avaible in more than 30 countries and regions via 570+ offline stores, 2,500+ roboshops, and on major e-commerce platforms. The company went public on the Hong Kong Stock Exchange in 2020.
Founded in 2010
Beijing, CHN
1.3K employees (201 in marketing)
14% recommend to a friend
23% positive business outlook

Salaries

Typical salary range

$70,500 – $80,000

/ yr

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People

Hiring activity

Open marketing jobs over time

9 open now

Headcount trend

Company growth over the last 12 months

Headcount +93.1% year over year

Funding

Total funding

$114.9M

Last raise

$100M

Private Equity, 6 years ago

Funding history

May 2020

Private Equity Round Pop Mart · $100M

Mar 2018

Post IPO Equity Pop Mart · $6.3M

Nov 2016

Series D Pop Mart · $2.8M

Jul 2016

Series C Pop Mart · $2.2M

May 2014

Series B Pop Mart · $900.1K

May 2014

Series B Pop Mart · $1.6M

Audience

Monthly website visitors
8M
Month over month-8.1%
Quarter over quarter-38%
Top sourceDirect (51.9%)
Ad budget per month$59.3K
Average search rank49.2
Traffic source mix
Direct
51.9%
Search
42.9%
Referral
2.7%
Social
1.9%
Paid referral
0.5%

LinkedIn followers

Follower count and growth

Total followers

190.7K

12-mo growth

+264.7%

Monthly growth

+15.5%

News

Links