3 weeks ago
Public Relations Coordinator
POP MART
Los Angeles, CA (On-site)Full time$71K/yr – $80K/yr
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Public Relations Coordinator
Los Angeles, CA (On-site)
$71K/yr – $80K/yrMid Level2+ years expFull time
Posted 3 weeks ago
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Job Summary
Own high-impact celebrity and influencer outreach with end-to-end PR workflow, from outreach and gifting to placements tracking and post-event reporting.
- Own celebrity relations, VIP outreach, and strategic product seeding across fashion and lifestyle audiences.
- Coordinate cross-functional launches and media coverage to drive measurable PR ROI.
- Leverage media monitoring and coverage reports to inform launch decisions and event planning.
Job Description
Own high-impact celebrity and influencer outreach with end-to-end PR workflow, from outreach and gifting to placements tracking and post-event reporting.
- Responsibilities: Own celebrity relations, VIP outreach, and strategic product seeding across fashion and lifestyle audiences.
- Collaboration: Coordinate cross-functional launches and media coverage to drive measurable PR ROI.
- Insights: Leverage media monitoring and coverage reports to inform launch decisions and event planning.
POP MART
2.4 Glassdoor
Founded in 2010, POP MART (09992.HK) is a leading company in the designer collectible and pop culture entertainment industry. Leveraging our ecosystem built around characters and IPs, connecting with our fans through creative, immersive experiences, POP MART aims to light up passion and bring joy to fans everywhere. With a core focus on designer collectibles, theme parks & experiential services, and digital entertainment, we manage and represent exceptional artists globally. Our IP portfolio includes dozens of iconic characters loved by fans worldwide, such as MOLLY, DIMOO, THE MONSTERS, HIRONO, TWINKLE TWINKLE, and SKULLPANDA. Our products are avaible in more than 30 countries and regions via 570+ offline stores, 2,500+ roboshops, and on major e-commerce platforms. The company went public on the Hong Kong Stock Exchange in 2020.
Founded in 2010
Beijing, CHN
1.3K employees (201 in marketing)
14% recommend to a friend
Traffic Signals
Monthly Visitors
8M
Monthly Google Ads Budget
$59.3K
Traffic Source Mix
Search
42.9%
Direct
51.9%
Referral
2.7%
Social
1.9%
Paid
0.5%
Headcount Trend
Current headcount: ~1.3K
Marketing Team
Marketing Team Size
144 (11% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$114.9M
Last Raise
$100M
Private Equity, 6 years ago
Funding History
- May 2020Private Equity • $100M
- Mar 2018Post IPO Equity • $6.3M
- Nov 2016Series D • $2.8M