Public Relations Coordinator

Los Angeles, CA (On-site)

$71K/yr – $80K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own high-impact celebrity and influencer outreach with end-to-end PR workflow, from outreach and gifting to placements tracking and post-event reporting.

  • Own celebrity relations, VIP outreach, and strategic product seeding across fashion and lifestyle audiences.
  • Coordinate cross-functional launches and media coverage to drive measurable PR ROI.
  • Leverage media monitoring and coverage reports to inform launch decisions and event planning.

Job Description

Own high-impact celebrity and influencer outreach with end-to-end PR workflow, from outreach and gifting to placements tracking and post-event reporting.

  • Responsibilities: Own celebrity relations, VIP outreach, and strategic product seeding across fashion and lifestyle audiences.
  • Collaboration: Coordinate cross-functional launches and media coverage to drive measurable PR ROI.
  • Insights: Leverage media monitoring and coverage reports to inform launch decisions and event planning.
POP MART logo

POP MART

2.4 Glassdoor

Founded in 2010, POP MART (09992.HK) is a leading company in the designer collectible and pop culture entertainment industry. Leveraging our ecosystem built around characters and IPs, connecting with our fans through creative, immersive experiences, POP MART aims to light up passion and bring joy to fans everywhere. With a core focus on designer collectibles, theme parks & experiential services, and digital entertainment, we manage and represent exceptional artists globally. Our IP portfolio includes dozens of iconic characters loved by fans worldwide, such as MOLLY, DIMOO, THE MONSTERS, HIRONO, TWINKLE TWINKLE, and SKULLPANDA. Our products are avaible in more than 30 countries and regions via 570+ offline stores, 2,500+ roboshops, and on major e-commerce platforms. The company went public on the Hong Kong Stock Exchange in 2020.

Founded in 2010
Beijing, CHN
1.3K employees (201 in marketing)
14% recommend to a friend

Traffic Signals

Monthly Visitors
8M
Monthly Google Ads Budget
$59.3K
Traffic Source Mix
Search
42.9%
Direct
51.9%
Referral
2.7%
Social
1.9%
Paid
0.5%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
144 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$114.9M
Last Raise
$100M
Private Equity, 6 years ago

Funding History

  • May 2020
    Private Equity • $100M
  • Mar 2018
    Post IPO Equity • $6.3M
  • Nov 2016
    Series D • $2.8M

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