Senior Manager, Product Marketing at Upstart | USA | $160K/yr – $211K/yr

Upstart

Senior Manager, Product Marketing

USA (Remote)

$160K/yr – $211K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead product marketing for lender-focused Upstart initiatives, shaping messaging and go-to-market plans to win more bank and credit union business.

Own messaging, GTM plans, and cross-functional launches focused on lenders
Must-have: 5+ years in product marketing in fintech/financial services serving banks or credit unions
Standout: Experience creating executive-ready materials that accelerate deal progression

Job Description

Responsibilities

Define and evolve product positioning and messaging that clearly communicates differentiated value to bank and credit union executives
Shape and execute go-to-market strategies that drive lender interest, expand sales pipeline, and increase originations
Lead cross-functional product launches, ensuring alignment across Product, Sales, Solution Consulting, and Marketing
Develop sales and executive-level materials that improve C-level engagement and support deal progression
Partner with Sales and Account Management to synthesize field insights, refine messaging, and improve win rates
Deliver competitive intelligence and positioning that enables teams to effectively differentiate Upstart in the market

Upstart

3.5 Glassdoor

Upstart (NASDAQ: UPST) is the leading AI lending marketplace, connecting millions of consumers to more than 100 banks and credit unions that leverage Upstart’s AI models and cloud applications to deliver superior credit products. With Upstart AI, lenders can approve more borrowers at lower rates while delivering the exceptional digital-first experience customers demand. More than 90% of loans are fully automated, with no human intervention by Upstart. Founded in 2012, Upstart’s platform includes personal loans, automotive retail and refinance loans, home equity lines of credit, and small-dollar “relief” loans. Upstart is based in San Mateo, California. Upstart Network, Inc. NMLS #936133 | All mortgage lending conducted by Upstart Mortgage, LLC. NMLS #2443873nmlsconsumeraccess.org

Founded in 2012

San Mateo, California, USA

1.8K employees (77 in marketing)

www.upstart.com/our-story

50% recommend to a friend

73% CEO approval