Responsibilities

• Architect and oversee paid and organic influencer/creator marketing strategy for all key accounts including awareness initiatives supporting brand tentpoles, as well as, consideration pushes to aid priority retailer moments.
• Manage and lead all partnership programming across clients, owning all aspects of the process including talent sourcing, contracts, negotiations, content briefing and final delivery of content.
• Drive accelerated growth and build brand advocacy via influencer/creator led social and digital communications setting and tracking KPIs across influencer initiatives, using data to guide strategy and optimize performance.
• Manage and optimize campaign budgets, forecasting and analyzing return on investment for key launches.
• Translate brand priorities into compelling influencer campaign platforms that connect with core audiences and inspire action.
• Lead creative concepting for always-on and tentpole influencer initiatives, ensuring ideas are insight-driven, socially native, and platform-relevant. Writing inspiring creative briefs and collaborating with influencers and creators to produce authentic, engaging content that feels native to each platform.
• Continuously evolve influencer creative approach in alignment with broader marketing strategy and retail focuses.
• Utilize influencer/creator analytics platforms and survey competitive landscape to share insights and trends to create data-driven strategies and best in class programming.
• Partner with brand and media AORs to champion partnership programming as a strategic channel within integrated campaigns.
• Act as a consultative partner in shaping how influencers and creators show up across omnichannel retail and marketing moments.

Requirements

• 5-6 years of relevant Agency experience in communications, influencer/creator marketing and PR or related roles including direct experience owning and operating high-growth influencer/creator programs.
• Excellent interpersonal skills, specifically a capacity for collaboration.
• Expert problem solving, prioritization, and decision-making capabilities.
• Strong skills to lead and collaborate with individuals having diverse priorities and goals.
• Proven leadership in guiding and effectively communicating with peers and team members.
• Excellent capability in self-drive, motivation, and emotional management.
• Experience in managing direct reports.
• Great at building relationships with clients and prospects.
• Entrepreneur mind focused on growing current client relationships and new business.
• Innovative thinker.

Benefits

• Health, dental, and vision
• PTO
• 401K matching
• Summer Fridays
• Wellness and commuter benefits
• Work with a fun, consultative team of experts
• Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava