Responsibilities

• Own end-to-end marketing strategy for assigned business units while maintaining working knowledge of the full portfolio
• Partner with product, B2B marketing, sales, and planning directors to align marketing strategy with business objectives
• Develop strategic plans that balance short term goals with long term strategy
• Navigate dual-sided marketplace dynamics where marketing must serve consumers, dealers, and business objectives
• Lead strategic workstreams for major initiatives including product launches, competitive responses, partnership programs, and lifecycle optimization
• Create comprehensive strategic briefs for media, creative, analytics, and lifecycle teams that articulate: Business and partnership context across B2C and B2B dynamics; Target audience insights, segmentation, and journey mapping; Competitive landscape, positioning, and differentiation strategy; Key messages, creative territories, and campaign approach; Success metrics spanning awareness, consideration, conversion, and retention; Integration requirements across channels, touchpoints, and partners
• Working with media agencies and cross functional media team, develop integrated campaign strategies spanning brand media, performance marketing, social, content, CRM/lifecycle, and partnership marketing
• Brief agencies with clear strategic direction that reflects full-funnel objectives and multi-stakeholder dynamics
• Challenge and evaluate media recommendations to ensure alignment with business objectives and partnership requirements
• Build strong agency relationships while maintaining appropriate accountability for business results

Requirements

• Bachelor's degree in related discipline and 8 years of marketing strategy, brand strategy, planning, or related experience.
• The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years of experience; or 12 years' experience in a related field.
• Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channels
• Background working with cross-functional teams (product, B2B, analytics, creative, media, CRM)
• Experience in complex business environments - ideally marketplace, multi-sided platform, B2B2C, or automotive
• Agency experience (planning, strategy) or client-side brand/marketing strategy strongly preferred
• Deep understanding of integrated marketing strategy across brand, performance, content, social, and lifecycle channels
• Experience with digital marketing, e-commerce, online transactions, or marketplace business models
• Strong strategic thinking - can analyze complex situations, synthesize insights from multiple sources, and develop clear, actionable recommendations
• Systems thinking - sees connections across channels, touchpoints, business units, and partner ecosystems

Preferred

• Degree in brand management, marketing or related field.

Benefits

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.
• The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members.