Senior Manager Marketing Operations at Litify | USA | $135K/yr – $145K/yr

Litify

Senior Manager Marketing Operations

USA (On-site)

$135K/yr – $145K/yrSenior Level4+ years expFull time

Posted 5 months ago

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Job Summary

Drive marketing operations for a fast-growing B2B SaaS company, owning data, tech stack, and cross-channel lifecycle programs.

Own marketing operations including Marketo, Salesforce, lead scoring, attribution, and lifecycle programs.
4–6 years of marketing operations experience in B2B/SaaS with Marketo and Salesforce.
Develop scalable processes and dashboards guiding marketing and leadership decisions.

Job Description

Responsibilities

Work with the Marketing team to execute successful multi-channel marketing campaigns and nurture flows intended to engage and convert clients and prospects.
Analyze campaign performance and marketing data to measure effectiveness and identify opportunities for improvement.
Develop and present clear reporting, dashboards, and insights that guide decision-making across marketing and leadership.
Lead the development of cross-channel lifecycle marketing strategies to drive engagement and retention throughout the customer journey.
Collaborate with Sales Ops and Demand Generation to align workflows, data, and reporting with pipeline objectives.
Own and optimize the marketing tech stack (Marketo, Salesforce, and related systems), ensuring seamless integrations and performance.
Manage lead and account scoring, attribution models, routing processes, and lifecycle marketing programs.
Maintain high data integrity through ongoing enrichment, cleansing, and governance.
Build and evolve marketing processes and frameworks that support scalability, automation, and operational excellence.
Identify and evaluate emerging technologies and AI tools to drive process efficiency, personalization, and analytics.
Develop and own the long-term marketing operations roadmap, aligning systems, data strategy, and processes with overall go-to-market objectives.
Troubleshoot technical issues and work with vendors or IT to resolve root causes efficiently.

Requirements

4–6 years of marketing operations experience in a fast-growing B2B or SaaS environment.
Deep expertise in Marketo and Salesforce (required).
Strong analytical skills with the ability to work with complex datasets and build actionable reports.
Experience with multi-touch attribution, lead lifecycle management, and marketing data governance.
Proven success improving business and system processes across cross-functional teams.
Experience developing marketing operations strategy and driving cross-functional alignment across Sales, RevOps, and Product
Solid understanding of leading marketing technology solutions and integrations.
Excellent organizational and project management skills, with the ability to balance multiple priorities.
Experience managing vendors, agencies, or martech budgets.
Familiarity with AI, automation, and analytics tools (e.g., Looker, Tableau, Power BI) is a plus.
Comfortable working autonomously in a fast-paced, evolving environment.

Preferred

Familiarity with AI, automation, and analytics tools (e.g., Looker, Tableau, Power BI) is a plus.

Litify

3.6 Glassdoor

The platform powering legal’s top performers.Litify helps law firms and in-house teams achieve better business performance with an all-in-one platform that standardizes, measures, and improves their legal operations. The industry-leading platform combines secure cloud-based technology, configurable and automated workflows, and a powerful business analytics engine to deliver a solution that evolves with each business. Capabilities include matter and intake management, document generation, timekeeping and billing, legal front door and corporate ebilling, real-time dashboards and analytics, mobile, and much more.Litify was named the Practice Management Solution Provider of the Year by LegalTech Breakthrough — two years in a row. Litify was also recognized as the Case & Matter Management Solution of the Year by Theorem Marketplace.

Founded in 2016

New York, New York, USA

164 employees (14 in marketing)

www.litify.com

64% recommend to a friend

92% CEO approval