Responsibilities

• Serve as a strategic analytics partner to Education Services marketing, product, and advertising stakeholders, translating business questions into measurable frameworks, analyses, and actionable recommendations.
• Lead analytics support for our new advertising service, including measurement strategy, tracking implementation, and ongoing performance analysis.
• Own and evolve paid media measurement, ensuring accurate and scalable tracking, attribution approaches, and conversion measurement across channels.
• Move beyond standard reporting to deliver insights that drive optimization, experimentation, and informed decision-making
• Support owned and paid channel analytics across our website, with a strong focus on lead generation performance and funnel effectiveness.
• Leverage web analytics tools to analyze user behavior, conversion paths, and on-site engagement.
• Connect campaign performance to on-site behavior and business outcomes, enabling a holistic view of channel impact.
• Translate complex data into clear, compelling insights and narratives tailored to both technical and non-technical stakeholders.