Sallie Mae

Brand

3.7

Company overview

Sallie Mae’s mission is to power confidence as students begin their unique journey. We believe college should be affordable, equitable, and accessible for all students. As the leader in private student lending, we provide financing and expertise to support college access and completion. We offer products and resources to help students and families start smart in planning for higher education, ensuring opportunities to learn and dream big.

Founded in 1998

Newark, Delaware, USA

3.1K employees (138 in marketing)

70% recommend to a friend

66% positive business outlook

Salaries

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People

Founders and leadership

Jonathan Witter

Chief Executive Officer

At the company for 6 years 5 months

Marketing leadership

Nina Fedder

Vice President | Head of Portfolio Growth Marketing

At the company for 8 years 10 months

Jennifer Camelio

Jennifer Camelio

Vice President, Brand

At the company for 15 years 10 months

Zavida Mangaru

Head of Enterprise Digital Platforms & Marketing Technology Transformation

At the company for 3 years 4 months

Helen Ferenchak

Helen Ferenchak

Digital Marketing Director

At the company for 6 years 3 months

Hiring contacts

Margot Evans

Director Talent Acquisition

At the company for 10 years 8 months

Rob Tattersall

Sr. Director, Talent Acquisition and Development

At the company for 3 years 4 months

Hiring activity

Open marketing jobs over time

13 open now

Headcount trend

Company growth over the last 12 months

Headcount +4.8% year over year

Audience

Monthly website visitors

1.5M

Month over month-11.5%

Quarter over quarter-50.2%

Top sourceDirect (57.5%)

Ad budget per month$776.7K

Average search rank47.4

Traffic source mix

Direct

57.5%

Search

36.6%

Referral

4.9%

Paid referral

0.7%

Social

0.1%

LinkedIn followers

Follower count and growth

Total followers

29.1K

12-mo growth

—

Monthly growth

+2.2%

News

Sallie Mae's subdued earnings forecast puzzles investors

Dec 9, 2025 • American Banker

Sallie Mae Outlines Strategic Shift, Projects Higher Revenues & EPS

Dec 9, 2025 • Yahoo Finance

Ares to join the S&P 500, Sallie Mae stock plunges

Dec 9, 2025 • Yahoo Finance

Links

Glassdoor

Open positions

Manager, Relationship Management

Sallie Mae

Kansas, USA (Hybrid)

In-houseFull-time

Senior Manager, Agency & Brand Partnerships

Sallie Mae

Decatur, IL (Hybrid)

In-houseFull-timeSenior level5+ years exp.

Senior Associate Data Analytics (PGM Marketing Analytics)

Sallie Mae

Newark, DE (Hybrid)

In-houseFull-timeSenior level2+ years exp.

Corporate Communications Intern

Sallie Mae

Newark, DE (Hybrid)

In-houseFull-time

Portfolio Growth Marketing – Digital Marketing Intern

Sallie Mae

Newark, DE (Hybrid)

In-houseFull-timeIntern/new grad

Director, Internal Communications

Sallie Mae

Sterling, VA (Hybrid)

In-houseFull-time

View all 13 jobs

13 open marketing positions

Manager, Relationship Management

Sallie Mae

Kansas, USA (Hybrid)

In-houseFull-time

Senior Manager, Agency & Brand Partnerships

Sallie Mae

Decatur, IL (Hybrid)

In-houseFull-timeSenior level5+ years exp.

Senior Associate Data Analytics (PGM Marketing Analytics)

Sallie Mae

Newark, DE (Hybrid)

In-houseFull-timeSenior level2+ years exp.

Corporate Communications Intern

Sallie Mae

Newark, DE (Hybrid)

In-houseFull-time

Portfolio Growth Marketing – Digital Marketing Intern

Sallie Mae

Newark, DE (Hybrid)

In-houseFull-timeIntern/new grad

Director, Internal Communications

Sallie Mae

Sterling, VA (Hybrid)

In-houseFull-time

View all 13 jobs