Support paid media campaigns as a 12-week marketing internship at Sallie Mae.

• Campaign Management: Support the setup, optimization, and ongoing management of paid search, display, video, and paid social campaigns across varying digital advertising platforms.
• Paid Advertising Support: Assist in managing campaigns on Google Ads, Microsoft Ads, Meta Ads, Amazon Ads and LinkedIn Ads.
• Keyword Research: Identify relevant keywords for campaigns through research and analysis.
• Competitive Research: Research on competitor advertising strategies and share findings to improve current campaigns.
• Campaign Measurement: Track the performance of paid search campaigns through key metrics such as CTR, CPC, CPA, and conversion rates.
• A/B Testing: Help run A/B tests for ad creatives, bid methodology, landing pages, and other campaign elements to improve performance.
• Reporting: Assist in preparing regular reports to provide insights into campaign performance, trends, and opportunities for optimization.
• Bid Management: Monitor and adjust bids and budgets for paid media campaigns to maximize ROI.
• Paid Advertising Support: Assist in managing paid ad campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Collaboration: Work closely with the marketing team to brainstorm, plan, and execute campaigns that align with the company’s goals.

Requirements

• Currently enrolled in an accredited university pursuing a degree in Marketing or Advertising.
• Open to undergraduate level students with expected graduation dates of Dec 2026 - May 2027.
• This is a 12-week internship and expectations for a 40 hour work week with a start date of 6/8/26.
• We follow a flexible 3-day in-office policy and open to working out of our Newark, DE office.
• Basic Excel skills (sorting, filters, pivot tables).
• Adaptability and openness to learning.
• Clear written and verbal communication skills, attention to detail and ability to meet deadlines.

Preferred

• Previous internship experience in technology preferred.

Benefits

• Feeling Your Best Helps You Do Your Best
• Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).
• - Competitive base salaries
• - Bonus incentives
• - Generous PTO, Floating Holidays and 12 Federal Holidays observed
• - Support for financial-well-being and retirement 401k with employer match
• - Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
• - Employer paid short-term/long-term disability and basic life insurance
• - Flexible hybrid working arrangements.
• - Paid parental leave and adoption reimbursement programs
• - Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)