Responsibilities

• Activate and expand relationships across agency and brand partners to introduce Backpack Media and unlock new revenue opportunities
• Lead commercial engagements from initial conversation through deal structure and execution
• Secure new partnerships while growing existing relationships across priority accounts
• Translate Backpack Media’s predictive insights and life stage intelligence into clear and compelling value for clients
• Structure and execute programmatic and managed service campaigns aligned to client objectives
• Help establish Backpack Media’s presence within agencies and brands by shaping how we go to market
• Partner closely with Product, Data Science, Marketing, and Operations to deliver strong outcomes and inform future strategy
• Represent Backpack Media externally and build credibility within the broader advertising ecosystem

Requirements

• 5+ years of sales experience in digital media, ad tech, data, or programmatic solutions
• Strong, active network across agencies, trading desks, and brand marketers with direct influence on media investment decisions
• Proven ability to build and grow relationships that translate into revenue
• Track record of driving adoption of new or emerging products or solutions
• Deep understanding of the programmatic ecosystem, including how data, targeting, and activation work together
• Ability to translate complex data and product capabilities into clear commercial narratives
• Strong communication skills with experience engaging senior client stakeholders
• Self-directed, adaptable, and comfortable operating in fast moving environments

Preferred

• Comfortable building relationships and creating new opportunities, not just managing existing ones
• Energized by bringing new ideas to market and helping shape how something grows
• Able to move quickly, take ownership, and navigate evolving priorities
• Interested in working closely across teams to bring new solutions to clients

Benefits

• Competitive base salaries
• Bonus incentives
• Generous PTO, Floating Holidays and 12 Federal Holidays observed
• Support for financial-well-being and retirement 401k with employer match
• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
• Employer paid short-term/long-term disability and basic life insurance
• Flexible hybrid working arrangements.
• Paid parental leave and adoption reimbursement programs
• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
• Tuition Reimbursement and Family Scholarship Programs
• Career development and training opportunities