Responsibilities

• Develop compelling consumer-facing programming that turns major shopping moments into high-engagement Ibotta experiences
• Partner with Creative to develop campaign visuals, messaging, and channel-specific assets that drive app opens, offer redemptions, and Consumer delight
• Track, measure, and continuously optimize campaign performance
• Lead the strategy and deployment of co-branded activations with top CPG partners, ensuring their brand goals and Ibotta's Saver experience are both served
• Bring innovative, first-of-kind activation ideas to the table and provide concepts that make CPG brand partners want to invest more with Ibotta
• Partner with Sales and Account Management to support key client renewals and upsells by developing marketing programs that demonstrate clear ROI
• Serve as a marketing thought partner to CPG brands, helping them understand how Ibotta's owned channels can amplify their campaigns
• Collaborate across Creative, Product, Lifecycle, and Revenue teams to align campaign priorities and deliver seamless execution
• Build and maintain scalable campaign processes that allow the team to move fast without sacrificing quality
• Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere

Requirements

• 5–7+ years of marketing experience, with a proven background in integrated marketing, brand partnerships, or CPG/retail media
• Demonstrated experience developing and executing tentpole or seasonal campaigns with measurable business impact
• Experience working directly with brand or client partners
• A proven ability to generate fresh, innovative campaign ideas and build stakeholder buy-in around them
• Proven project management skills
• Sharp written and verbal communication; you know how to tailor a message for a Saver, a CPG brand, and an executive
• Detail-oriented, highly organized, and energized by a fast-paced environment
• Experience in a rewards, loyalty, or consumer platform environment preferred
• Familiarity with CPG incremental lift measurement and Retail Media performance metrics preferred
• Background in paid media or content marketing preferred
• Bachelor's degree in Marketing, Business, or related field preferred

Preferred

• Experience in a rewards, loyalty, or consumer platform environment preferred
• Familiarity with CPG incremental lift measurement and Retail Media performance metrics preferred
• Background in paid media or content marketing preferred
• Bachelor's degree in Marketing, Business, or related field preferred

Benefits

• competitive pay
• flexible time off
• benefits package (including medical, dental, vision)
• Employee Stock Purchase Program
• 401k match
• Denver office perks include paid parking, snacks, and occasional meals
• relocation bonus