Senior Manager- Head of Growth, Acquisition, & Retention at Blueroot Health® | Middletown, CT

Senior Manager- Head of Growth, Acquisition, & Retention

Middletown, CT (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive growth across a multi-brand DTC portfolio, owning acquisition, retention, and lifecycle optimization for subscription and non-subscription products.

Own growth strategy and cross-functional execution across paid, organic, and emerging channels.
Must-have: 5+ years in DTC growth leadership with subscription and CAC/ROAS optimization.
Standout: Cross-functional leadership with CRM, CRO, and analytics to scale LTV/CAC and retention.

Job Description

Responsibilities

Own and execute the DTC growth strategy across all portfolio brands
Drive new customer acquisition through paid media, organic channels, partnerships, and emerging platforms
Optimize CAC, ROAS, and contribution margin
Identify scalable growth opportunities and new channels
Partner with creative and brand teams to improve conversion performance
Lead subscription growth initiatives and lifecycle marketing programs
Improve retention, churn reduction, and customer lifetime value (LTV)
Develop segmentation, personalization, and CRM strategies
Optimize onboarding, replenishment flows, and win-back campaigns
Enhance loyalty and customer engagement programs