Blueroot Health®

Senior Manager- Head of Growth, Acquisition, & Retention

Middletown, CT (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive growth across a multi-brand DTC portfolio, owning acquisition, retention, and lifecycle optimization for subscription and non-subscription products.

  • Own growth strategy and cross-functional execution across paid, organic, and emerging channels.
  • Must-have: 5+ years in DTC growth leadership with subscription and CAC/ROAS optimization.
  • Standout: Cross-functional leadership with CRM, CRO, and analytics to scale LTV/CAC and retention.

Job Description

Responsibilities

  • Own and execute the DTC growth strategy across all portfolio brands
  • Drive new customer acquisition through paid media, organic channels, partnerships, and emerging platforms
  • Optimize CAC, ROAS, and contribution margin
  • Identify scalable growth opportunities and new channels
  • Partner with creative and brand teams to improve conversion performance
  • Lead subscription growth initiatives and lifecycle marketing programs
  • Improve retention, churn reduction, and customer lifetime value (LTV)
  • Develop segmentation, personalization, and CRM strategies
  • Optimize onboarding, replenishment flows, and win-back campaigns
  • Enhance loyalty and customer engagement programs

Requirements

  • 5+ years in DTC ecommerce, growth, or performance marketing leadership
  • Proven success scaling subscription-based businesses
  • Deep expertise in customer acquisition & lifecycle marketing
  • Strong analytical and financial modeling skills
  • Experience with CRO, CRM, and marketing automation platforms
  • Ability to balance brand building with performance optimization
  • Exceptional cross-functional leadership and communication skills

Preferred

  • Experience or interest in leveraging AI tools to drive efficiency

Senior Manager- Head of Growth, Acquisition, & Retention

Blueroot Health® · Middletown, CT · Remote