Senior Manager, Go-to-Market Marketing (Data & AI) at EPAM Systems | USA | $105K/yr – $145K/yr

EPAM Systems

Senior Manager, Go-to-Market Marketing (Data & AI)

USA (Remote)

$105K/yr – $145K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive the global GTM strategy for EPAM's Data & AI portfolio to fuel market-ready offerings and cross-functional execution.

Own the global GTM strategy and market-ready offerings across Data & AI.
Must-have: 8–12+ years in B2B technology marketing with GTM execution.
Standout: Lead joint GTM with hyperscalers and AI partners to accelerate market impact.

Job Description

Responsibilities

Own the global GTM strategy for EPAM's Data & AI portfolio, aligning offerings to market opportunities, industry priorities, and client needs
Develop clear positioning and messaging that differentiates EPAM in AI engineering, GenAI, and AI-native transformation
Partner with portfolio and solution leaders to shape market-ready offerings and ensure strong value propositions
Turn complex data and AI capabilities into compelling narratives that resonate across personas — from engineers to C-suite executives
Build thought leadership and campaigns that establish EPAM as a credible, differentiated voice in AI-native transformation
Lead joint GTM initiatives with hyperscalers (Google Cloud, AWS, Microsoft) and key AI technology partners (Anthropic, NVIDIA, and others)
Align messaging and campaigns with partner priorities and field sales motions
Collaborate with marketing and sales teams to design and execute global, multi-channel programs that generate demand and accelerate pipeline
Track, measure, and optimize performance using data-driven insights
Orchestrate complex, global initiatives across marketing, business, alliances, and communications teams
Ensure alignment across stakeholders while maintaining speed and focus on outcomes
Operate effectively in a matrixed organization, balancing competing priorities

Requirements

Bachelor's degree required; advanced degree preferred
8–12+ years in B2B marketing within technology services, consulting, systems integration, or enterprise software
Proven track record developing and executing GTM strategies for technology offerings, ideally in Data, AI, or cloud ecosystems
Strong understanding of hyperscaler ecosystems (Google Cloud, AWS, Microsoft) and partner-led GTM models
Experience managing complex, global marketing programs in a matrixed organization
Exceptional messaging, storytelling, and communication skills — able to bridge deep technical concepts and executive narratives
Data-driven approach to decision-making; uses insights to guide strategy and improve program performance
Strong stakeholder management and cross-functional leadership capabilities
Builder and operator mentality — can architect bold strategy while executing hands-on in a fast-evolving environment
Self-starter with a bias for action and clear accountability for results
Comfortable operating in ambiguity, especially within AI and emerging technologies

Preferred

Advanced degree preferred

Benefits

Medical, Dental and Vision Insurance (Subsidized)
Health Savings Account
Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
Short-Term and Long-Term Disability (Company Provided)
Life and AD&D Insurance (Company Provided)
Employee Assistance Program
Unlimited access to LinkedIn learning solutions
Matched 401(k) Retirement Savings Plan
Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
Paid Holidays - nine (9) total per year
Legal Plan and Identity Theft Protection
Accident Insurance
Employee Discounts
Pet Insurance
Employee Stock Purchase Program
If otherwise eligible, participation in the discretionary annual bonus program
If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

EPAM Systems

4.1 Glassdoor

Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has used its software engineering expertise to become a leading global provider of digital engineering, cloud and AI-enabled transformation services, and a leading business and experience consulting partner for global enterprises and ambitious startups. We address our clients’ transformation challenges by fusing EPAM Continuum’s integrated strategy, experience and technology consulting with our 30+ years of engineering execution to speed our clients’ time to market and drive greater value from their innovations and digital investments.We leverage AI and GenAI to deliver transformative solutions that accelerate our clients’ digital innovation and enhance their competitive edge. Through platforms like EPAM AI/RUNTM and initiatives like DIALX Lab, we integrate advanced AI technologies into tailored business strategies, driving significant industry impact and fostering continuous innovation.We deliver globally, but engage locally with our expert teams of consultants, architects, designers and engineers, making the future real for our clients, our partners and our people around the world.We believe the right solutions are the ones that improve people’s lives and fuel competitive advantage for our clients across diverse industries. Our thinking comes to life in the experiences, products and platforms we design and bring to market.Added to the S&P 500 and the Forbes Global 2000 in 2021 and recognized by Glassdoor and Newsweek as Most Loved Workplace, our multidisciplinary teams serve customers across six continents. We are proud to be among the top 15 companies in Information Technology Services in the Fortune 1000 and to be recognized as a leader in the IDC MarketScapes for Worldwide Experience Build Services, Worldwide Experience Design Services and Worldwide Software Engineering Services.Learn more at www.epam.com.

Founded in 1993

Newtown, Pennsylvania, USA

63K employees (1,443 in marketing)

www.epam.com

83% recommend to a friend

94% CEO approval