Drive end-to-end experiential marketing programs for client accounts, shaping strategy, activation, and cross-channel execution.

• Lead the strategic development of integrated marketing, promotional, and experiential programs aligned to client business objectives
• Translate client goals, cultural insights, and industry trends into clear program strategies and creative briefs
• Guide cross-disciplinary teams in concept development and program ideation
• Lead and facilitate brainstorm sessions and creative workshops
• Develop program frameworks, activation strategies, and execution roadmaps
• Ensure experiential programs are integrated across social, digital, PR, and influencer channels
• Apply audience insights and industry trends to strengthen strategic recommendations and innovation
• Serve as primary day-to-day client lead across assigned programs and accounts
• Build strong client relationships and act as a trusted advisor on experiential and brand engagement strategy
• Lead client communications including presentations, program updates, and strategic recommendations