Senior Manager of Digital Marketing at Cooper's Hawk Winery and Restaurants | Downers Grove, IL | $110K/yr – $130K/yr

Cooper's Hawk Winery and Restaurants

Senior Manager of Digital Marketing

Downers Grove, IL (Hybrid)

$110K/yr – $130K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive a full-funnel digital strategy to grow brand awareness, guest traffic, and Wine Club enrollment across multi-channel marketing.

Own integrated strategy and budgets across Paid Social, SEM, Display, and Video.
Must-have: 5+ years leading multi-channel digital marketing with leadership experience.
Standout: Collaborative cross-functional work with Brand/Creative and Analytics for actionable insights.

Job Description

Responsibilities

Lead the Digital Strategy: Develop and execute an integrated digital marketing roadmap that supports brand awareness, guest traffic, and Wine Club acquisition.
Performance Marketing: Manage and optimize budgets across Paid Social, SEM, Display, and Video to drive measurable ROI and lower CAC.
SEO & Discoverability: Lead organic search strategy to ensure Cooper’s Hawk is a top destination for food and wine enthusiasts across all our markets.
Collaborative Innovation: Partner with the Brand and Creative team to ensure digital assets are both brand-elevated and performance-optimized.
Data-Driven Insights: Work with the Analytics team to track, report, and act on KPIs, providing clear visibility into digital performance and guest behavior.
Agency Management: Lead relationships with external digital agencies and technology partners to ensure high-quality execution and strategic alignment.
Emerging Trends: Stay ahead of the curve on digital trends, privacy changes (iOS, cookies), and platform updates to keep Cooper’s Hawk at the forefront of the industry.

Requirements

Must represent Cooper’s Hawk values
5+ years of experience in digital marketing, with a proven track record of managing complex, multi-channel budgets.
Experience in a leadership capacity, either in-house or at a digital agency.
Deep Platform Fluency: Mastery of Meta Ads Manager, Google Ads, GA4, and SEO tools.
Analytical Mindset: Exceptional ability to translate complex data into actionable insights and executive-level storytelling. High level proficiency in analyzing data sets in Excel required. Ability to produce dashboards in Power BI or data mine in Databricks a plus.
Omnichannel Expertise: Strong understanding of how digital media supports physical restaurant locations and subscription-based models (Wine Club).
Hospitality or Premium Brand experience is highly preferred; an understanding of the luxury lifestyle space is a plus.
Bachelor’s degree in Marketing, Psychology, Business, or a related field.

Preferred

Hospitality or Premium Brand experience is highly preferred; an understanding of the luxury lifestyle space is a plus.

Benefits

Monthly Dining Allowance
50% Dining and Carryout
40% Retail Wine
20% Retail and Private Events
Monthly Complimentary Wine Tasting for Two
Medical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness Program
Company Matching 401(k) Retirement Savings Plan
Flexible Savings Accounts- Health and Dependent Care
Health Savings Account
Long-Term Disability; Voluntary Short-Term Disability

Cooper's Hawk Winery and Restaurants

Cooper’s Hawk Winery & Restaurants was created with the inspiration of bringing the Napa Valley experience to all of America, by combining an elegant tasting room with a polished casual restaurant and scratch kitchen. Built upon the belief that food and wine hold the power to forge lasting connections, Cooper’s Hawk is home to one of the world’s largest wine clubs with nearly 800k-and-growing member base. The Cooper’s Hawk portfolio currently includes over 70 Cooper’s Hawk Winery & Restaurant locations throughout 14 states, as well as a new “by Cooper’s Hawk” brands introduced in 2022: Piccolo Buco by Luca Issa & Cooper’s Hawk. At Cooper's Hawk, connection is at the heart of everything we do! As a part of our team, you'll join a culture of collaboration, where you'll find the tools, training, and support to succeed, and make a real difference. Join us on this exciting growth journey, as we deliver the extraordinary to our Wine Club Members, and Cooper's Hawk Community. Together, we'll transform moments into memories!Connection. Community. Uncompromising Hospitality.

Founded in 2005

Downers Grove, Illinois, USA

3.4K employees (132 in marketing)

www.chwinery.com