Senior Manager, Demand Generation / Performance Marketing at Forge | Newton, MA | $130K/yr – $160K/yr

Forge

Senior Manager, Demand Generation / Performance Marketing

Newton, MA (Hybrid)

$130K/yr – $160K/yrSenior LevelSalaried Ft

Posted 3 months ago

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Job Summary

Drive growth marketing and demand-gen ownership across multiple channels, from acquisition to qualification, with HubSpot at the core.

Own end-to-end demand generation and funnel optimization across channels
Must-have: Deep HubSpot expertise (workflows, attribution, automation)
Standout: Broad channel ownership including paid search, SEO, content, and partnerships

Job Description

Responsibilities

Own pipeline generation across the full funnel, from lead acquisition through qualification
Scale and optimize our core acquisition channels, including referrals, paid search, radio, and SEO
Identify, test, and expand into new growth channels, including content, partnerships, influencer, and emerging AI search platforms
Hire and partner with freelancers, consultants and agencies where it makes sense, while maintaining deep ownership internally
Build and execute campaigns that create consistent demand throughout the year and protect us from seasonal dips
Develop compelling messaging that differentiates Forge
Write and publish high-quality content, including blog posts, landing pages, and campaign assets, with support from our content team
Ensure every campaign reflects a clear, consistent brand voice
Own HubSpot as the central source of truth for sales and pipeline performance
Improve attribution, lead routing, reporting, and funnel visibility

Requirements

Deep expertise in B2C demand generation, growth marketing, or performance marketing
Highly proficient in HubSpot, including workflows, reporting, attribution, and automation
Comfortable writing copy, launching campaigns, and building dashboards yourself
Experience managing freelancers, agencies, or contractors
Strong understanding of SEO, content marketing, and conversion optimization
Analytical, resourceful, and highly accountable
Thrives in fast-moving, ambiguous startup environments

Preferred

Experience in home services, HVAC, clean energy, or other high-consideration consumer categories
Strong hands-on experience managing paid search, especially Google Ads
Experience marketing rebate-driven or regulated products
Familiarity with AI-driven marketing tools and emerging search platforms

Benefits

Comprehensive health and dental coverage
401(k) with company match
Hybrid/flexible work environment - typically 3-4 days in Newton

Forge

3.8 Glassdoor

With liquidity solutions, exclusive data and insights and a vibrant marketplace, we are powering a global private market that is transparent, accessible and seamless for companies, their employees, investors and institutions.#wearehiring

Founded in 2014

San Francisco, California, USA

381 employees (29 in marketing)

www.forgeglobal.com

69% recommend to a friend

79% CEO approval