Responsibilities

• Build and execute demand generation plans aligned to pipeline and revenue goals
• Develop integrated campaigns across email, paid media, webinars, events, content syndication and organic channels
• Optimize campaign performance through testing, reporting and continuous improvement
• Develop compelling content that supports campaign objectives and thought leadership initiatives
• Write and manage: blog articles (1–2 per month), webinars, landing pages, nurture emails, digital ads, short-form industry content
• Partner closely with the Sales team to understand market dynamics, customer needs, and competitive insights
• Collaborate and work with CMO to refine the BDR function including lead management, conversion strategy, and outbound campaign alignment
• Write and optimize HubSpot cadences and nurture workflows to improve engagement and conversion rates