Demand Generation Manager
Akkadian Labs
Hoboken, NJ (Remote)
In-houseFull-timeSenior level5+ years exp.
5 hrs ago
Senior Manager, Demand Generation
USA (Remote)
$95K/yr – $105K/yrSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the B2B demand-gen engine across multi-channel campaigns and content, partnering with Sales and leadership to drive pipeline and revenue while continually optimizing tactics and automation.
- Lead multi-channel demand programs and content that move prospects through the funnel.
- Align with Sales on market insights, lead management, and outbound strategy to optimize conversion.
Job Description
Responsibilities
- Build and execute demand generation plans aligned to pipeline and revenue goals
- Develop integrated campaigns across email, paid media, webinars, events, content syndication and organic channels
- Optimize campaign performance through testing, reporting and continuous improvement
- Develop compelling content that supports campaign objectives and thought leadership initiatives
- Write and manage: blog articles (1–2 per month), webinars, landing pages, nurture emails, digital ads, short-form industry content
- Partner closely with the Sales team to understand market dynamics, customer needs, and competitive insights
- Collaborate and work with CMO to refine the BDR function including lead management, conversion strategy, and outbound campaign alignment
- Write and optimize HubSpot cadences and nurture workflows to improve engagement and conversion rates
