Responsibilities

• Define and oversee customer marketing strategy across high-impact campaigns, events, and enterprise account engagement
• Lead the strategy, prioritization, and execution of marketing initiatives for key customer accounts, including Account-Based Experience (ABX) programs
• Shape brand messaging and value propositions using competitive intelligence and Voice of Customer insights
• Partner with sales, product marketing, and digital teams to develop content and campaign roadmaps
• Guide and coach peers in execution, prioritization, and campaign performance optimization

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field
• 5 years of experience in strategic marketing, product marketing, or customer engagement roles within diagnostics, life sciences, or healthcare sectors and/or business, sales or related business experience.

Preferred

• Advanced degree preferred
• Proven ability to develop strategic messaging and positioning rooted in customer and competitive insight.
• Deep experience with campaign planning, ABX strategies, and cross-functional team leadership.
• Strong analytical mindset with experience building and managing performance measurement frameworks and using data to optimize strategy.
• Regulatory and compliance awareness (e.g. USDA, ISO 9000, CLIA, FDA, GMP)
• Excellent communication and influence skills—able to build trust across marketing, sales, and executive stakeholders.
• Ability to manage multiple projects in a fast-paced, matrixed environment, with a focus on driving measurable results.
• Possession of a passion for customer-centric marketing and a deep understanding of how to translate insights into action.