Responsibilities

• Lead and develop a high-performing Customer Marketing team
• Define and execute a comprehensive customer marketing strategy aligned to Autodesk’s business and brand priorities
• Establish clear goals, KPIs, and reporting frameworks to measure program impact and influence on pipeline, revenue, brand visibility, and customer engagement
• Drive operational rigor to ensure programs scale globally and efficiently
• Own the strategy and governance of Autodesk’s customer reference repository ensuring it is accurate, discoverable, and actively leveraged across the business
• Partner with Sales, Customer Success, Comms, Product and Industry Marketing, Demand Gen, Impact and Education teams to identify, develop, and activate customer stories across campaigns, events, digital, PR, and field enablement
• Ensure we maximize the value and reach of every customer story across channels and regions
• Build processes that streamline reference recruitment, approvals and consent, activation, and measurement of customer stories
• Oversee and further operationalize executive council programs, including the Construction Executive Council (CXC)—a respected, invite-only forum of senior industry leaders
• Drive cross-functional alignment across Sales, Industry Strategy, Product, and Marketing to ensure councils operate efficiently, consistently, and at scale
• Oversee council strategy, content, and establish success metrics to measure influence on pipeline, strategic relationships, and product feedback loops
• Oversee the strategy and execution of Autodesk’s flagship recognition programs, including 40 Under 40 Awards and the Design and Make Awards
• Elevate these programs as brand-building, pipeline-influencing initiatives
• Ensure operational excellence in nomination, selection, storytelling, amplification, and post-award activation
• Partner with Brand and Communications to amplify award winners and maximize earned and owned media impact
• Serve as the central connector between Customer Marketing and key stakeholders across Autodesk’s go-to-market teams
• Influence stakeholders without direct authority and align teams around shared goals
• Ensure customer advocacy efforts are embedded into integrated go-to-market planning
• Drive scalable processes, systems, and governance to support global execution
• Develop clear measurement frameworks to track impact of customer marketing programs? Connect advocacy efforts to business outcomes including pipeline influence, deal acceleration, retention, and brand lift? Continuously optimize programs based on performance insights and stakeholder feedback

Requirements

• 12 + years of experience in customer marketing, advocacy, brand marketing, or related field
• 5+ years of experience managing and developing high-performing teams
• Proven experience building and scaling customer advocacy or reference programs for enterprise or global brands
• Demonstrated ability to lead highly cross-functional initiatives across marketing and sales organizations
• Strong operational mindset with experience building scalable processes and systems
• Experience establishing KPIs and reporting frameworks to measure program impact
• Excellent executive communication and stakeholder management skills

Preferred

• Experience managing executive engagement or customer council programs
• Experience leading customer recognition or awards programs
• Familiarity with reference management platforms and AI tools
• Experience supporting ABM and enterprise sales motions
• Strong storytelling instincts and ability to translate customer outcomes into compelling narratives
• Experience working in global, matrixed organizations
• Background in B2B SaaS, technology, or design/construction/engineering industries

Benefits

• From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/