Responsibilities

• Oversee the creation, execution, and vetting of influencer applications, approving target influencers for projects, and conducting outreach and follow-ups as needed
• Oversee post-sale campus & influencer campaign strategy and execution on digital, experiential, and sampling programs, working closely on first-to-market and VIP brand partnerships in coordination with Integrated Marketing Leadership
• Strategize, review and approve campaign materials and guidelines for influencers (including timelines, messaging, and requirements for their scope of work) based on client guidelines
• Serve as a main point of contact for influencers who participate in campaigns as needed
• Set and manage campus & influencer compensation budgets and advise team members on fee negotiation as needed during execution, working cross-departmentally to ensure all influencer compensation is processed properly
• Create and review campus & influencer campaign agreements, working cross-departmentally to ensure all legal and FTC requirements are met
• Collaborate cross-departmentally on influencer marketing initiatives and serve as a point of contact for clients, providing best-in-class campus & influencer marketing counsel specific to brand, target, consumer, and marketing objectives as needed
• Support Community and Integrated Marketing Leadership during the proposal phase of campus & influencer marketing campaigns, providing key insights, thought starters, and industry expertise to help us win business
• Support Community and Integrated Marketing Leadership in developing, managing, and nurturing relationships with talent agencies and strategic partners
• Report and leverage data and analytics to optimize and continuously expand and optimize our processes and offerings, ensuring internal databases and tracking documents are updated with accurate campaign information
• Help strategize and implement campus & influencer programming, resources, and initiatives relating to campus and influencer marketing and campaign performance, as led by the Campus & Influencer Marketing team, which may include speaking opportunities
• Manage and mentor team members, providing guidance, feedback, and support to ensure strong execution, professional growth, and alignment with team and client objectives

Requirements

• Bachelor’s degree (or other college degree) preferred
• 5+ years of full-time campaign management/influencer marketing experience, ideally at an agency in client-facing role(s)
• Demonstrated strong interest and knowledge in community-building, influencer marketing, and the college marketing industry, as well as a pulse on trends in the space
• Excellent oral, written and verbal communication skills
• Rigorous attention to detail and an eye for design
• Superior organizational and time management abilities
• Proficiency in social media, particularly TikTok and Instagram, as well as Asana, Canva, Later Influence, and Google Drive a plus

Benefits

• Flexible work from home environment (100% remote)
• Summer Fridays
• Mental Health Workshops
• Collaborative environment
• Contract role with potential to be hired into a full-time exempt role