Senior Manager, Brand - Trends

Los Angeles County, CA (Hybrid)

$112K/yr – $139K/yrSenior Level5+ years expFull time

Posted 15 hrs ago

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Job Summary

Own end-to-end product development for assigned brand(s), driving milestones and financial objectives while coordinating with design, licensing, marketing, and cross-functional partners to satisfy global retailer needs and brand integrity.

  • Lead cross-functional development and approvals
  • Analyze sales data and market trends
  • Manage budgets and vendor negotiations

Job Description

Responsibilities

  • Work collaboratively with product design, packaging design, marketing, licensing, and other internal team partners to create a product that is the best fit for the brand
  • Drive day-to-day line development for assigned brand(s) and manage to key development milestones and financial objectives
  • Understand and identify retailer-specific channel strategies to create diverse product lines that satisfy the evolving needs of all global markets and retail channels
  • Utilize project management software for assigned projects
  • Coordinate design approvals with respective licensors and/or stake holders throughout the development process
  • Consistently follow up with brand and cross-functional teams to communicate project status, updates, issues, and opportunities to the broader organization.
  • Evaluate the competitive landscape and industry trends to help drive strategic decisions around product development and customer execution
  • Analyze and evaluate sales data, understand the competition, and current industry trends to aid in product line architecture and development and identify growth opportunities and new product segments
  • Provide consumer, category, and competitive insights and co-develop targeted retail exclusives plans working closely with the Business Director in identifying new trends, product concepts and development opportunities
  • Assist in brand and product strategies including themes and positioning, for every product development season

Requirements

  • Bachelor’s degree in a relevant field preferred
  • 5+ years of product development, brand management, or licensing experience in consumer products or toys
  • Experience with plush, plastic products, and/or action figures strongly preferred
  • 3+ years of demonstrated team leadership or supervisory experience
  • Strong understanding of sports, pop culture trends, and fan-driven consumer products
  • Solid knowledge of product development lifecycle, manufacturing processes, and licensor approval workflows
  • Advanced analytical skills with experience analyzing sales data, retail exclusives, and competitive landscapes
  • High proficiency in project management software, Microsoft Office, and Google Workspace
  • Knowledge of digital rights management (DRM) systems
  • Exceptional communication, presentation, and negotiation skills across all levels of an organization

Benefits

  • Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.
  • Our work environment provides a flexible work schedule that includes Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation and sick leave.
  • Through Jazwares Cares, you will have the opportunity to volunteer for up to 16 hours a year on community service projects.
Jazwares, LLC logo

Jazwares, LLC

3.8 Glassdoor

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with an award-winning, robust portfolio of wholly owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows, Pokémon, Star Wars, CoComelon, Fortnite, AEW, Adopt Me!, Hello Kitty, and many more. In addition to toys, offerings also include Metaverse gaming, costumes, and products for pets. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in more than 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, Twitter, Instagram, and Facebook.Please note that all official Jazwares employment information will always come from an email address ending in @jazwares.com. Jazwares will never request any monetary payments at any stage of the hiring process. Be cautious of unsolicited communications from unfamiliar individuals or websites, particularly those requesting sensitive personal information. Never respond to or open links from such communications.

Founded in 1997
Fort Lauderdale, Florida, USA
1K employees (383 in marketing)
77% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
967K
Monthly Google Ads Budget
$485
Traffic Source Mix
Search
45%
Direct
44.2%
Referral
4.4%
Social
5.6%
Paid
0.6%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
161 (15% of company)
Median Career Experience
11 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
4

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