Senior Manager, Brand & Customer Advocacy

Greenville, SC (Remote)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Purpose Financial is seeking a marketing leader to champion customer voices, lead campaigns, and develop the team. The role requires 6+ years in marketing with brand experience, social media, and agency management. Benefits include a Great Place to Work certificate and a culture that values growth and collaboration.

Job Description

Responsibilities

  • Champion Customer Voices
  • Build and scale referral and advocacy programs that turn satisfied customers into brand ambassadors
  • Capture authentic customer stories and transform them into compelling testimonials and social proof
  • Design campaigns that celebrate real people and real outcomes
  • Lead Integrated Marketing Campaigns
  • Develop annual marketing strategy and campaign calendars that align with business goals
  • Partner with agencies and internal teams to bring creative concepts to life across digital and traditional channels
  • Own social media strategy—from platform priorities to content frameworks to performance optimization
  • Drive Market Engagement
  • Collaborate with Business Development teams to create market-specific campaigns and value propositions

Requirements

  • 6+ years of progressive marketing experience, with at least 3 years in brand marketing
  • Proven success developing and executing referral or advocacy programs
  • Experience managing social media strategy
  • Strong agency management skills—you know how to brief, collaborate, and get the best from external partners
  • Leadership experience managing and developing direct reports
  • A strategic mindset paired with strong project management chops—you can juggle multiple priorities without breaking a sweat
  • Data-driven decision-making: you're comfortable analyzing performance and optimizing based on insights
  • Excellent communication skills and a collaborative spirit

Preferred

  • Bonus: experience in financial services or regulated industries
  • Preferred: background in consumer-facing brands, especially financial services or fintech

Benefits

  • Great Place to Work® Certified—we're proud of the culture we've built
  • A company that values growth, development, and showing up for each other
  • Work that matters: every campaign, every story, every customer interaction has real impact
Purpose Financial logo

Purpose Financial

An innovative consumer financial services company, Purpose Financial is dedicated to helping our customers achieve financial stability — whatever that looks like for them — both in the moment and in the future. Through our consumer brands, Advance America and Purpose Money, we provide accessible borrowing options and connect consumers with a streamlined, digital banking solution to meet the demands of modern living.We are proud to be recognized as a Great Place To Work®. This employee-validated certification is a testament to our commitment to fostering a positive, inclusive, and supportive work environment. Our team members are at the heart of everything we do, and their vote of confidence highlights our dedication to creating a workplace where everyone can thrive.We’re always looking for people who are passionate about helping others. Visit our website to learn more and see if you’re a good fit!

Founded in 1997
Greenville, South Carolina, USA
438 employees (18 in marketing)

Traffic Signals

Monthly Visitors
10.5K
Traffic Source Mix
Search
28.1%
Direct
52.7%
Referral
8%
Social
9.9%
Paid
1.2%

Headcount Trend

Current headcount: ~443

Marketing Team

Marketing Team Size
12 (3% of company)