Lifecycle Marketing Manager
Europe Express
Lynnwood, WA (Remote)
$85K/yr - $95K/yrIn-houseFull-timeMid level5+ years exp.
3 days ago
Senior Lifecycle Marketing Manager, Home Equity
Jacksonville, FL (Unknown)
$109K/yr – $204K/yrSenior Level8+ years exp
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own multi-channel lifecycle automation and experimentation to drive conversions, revenue, and hyper-personalization across member journeys.
- Automate workflows across email, push, in-app, and SMS based on member behavior and lifecycle stages.
- Drive personalized campaigns and evergreen/ad-hoc programs using performance insights.
- Lead a full-funnel experimentation roadmap with AI-driven insights to optimize revenue.
Job Description
Own multi-channel lifecycle automation and experimentation to drive conversions, revenue, and hyper-personalization across member journeys.
- Responsibilities: Lead automated workflows across email, push, in-app, and SMS based on member behaviors and lifecycle stages.
- Responsibilities: Drive campaign automation and personalization, leveraging performance insights to build evergreen and ad-hoc programs.
- Responsibilities: Own a rigorous, full-funnel experimentation roadmap to optimize conversion and revenue with the new experimentation suite.
SoFi
3.6 Glassdoor
SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi MoneyTM is offered through SoFi Securities LLC, member FINRA/SIPC.
Founded in 2011
San Francisco, California, USA
5.8K employees (454 in marketing)
61% recommend to a friend
76% CEO approval
Traffic Signals
Monthly Visitors
22.6M
Monthly Google Ads Budget
$20.7M
Traffic Source Mix
Search
26.6%
Direct
68.9%
Referral
3.1%
Social
0.6%
Paid
0.7%
Headcount Trend
Current headcount: ~5.8K
Marketing Team
Marketing Team Size
280 (5% of company)
Median Career Experience
13 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Alyssa Ahkuoi
Executive Assistant to Chief Marketing Officer
At the company for 2 years
Lauren Stafford Webb
Chief Marketing Officer
At the company for 7 years 2 months
Jean-Michel Hoffman
Vice President, SoFi Brand
At the company for 8 years 6 months
Matthew Labouvie
VP, Head of Affiliate Marketing
At the company for 3 years 1 month
Funding
Total Funding
$12.3B
Last Raise
$1.5B
Post IPO Equity, 3 months ago
Funding History
- Dec 2025Post IPO Equity • $1.5B
- Jul 2025Post IPO Equity • $1.5B
- Apr 2025Post IPO Debt • $3.2B
