Senior Integrated Marketing Manager, Life Sciences at Interra Health, Inc. | Boston, MA | $115K/yr – $153K/yr

Interra Health, Inc.

Senior Integrated Marketing Manager, Life Sciences

Boston, MA (Remote)

$115K/yr – $153K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own integrated demand generation and partner marketing to design multi-channel campaigns that drive qualified pipeline, while equipping Sales with assets and amplifying partner stories in a regulated market.

Growth engine: multi-channel demand-gen programs across digital, email, webinars, ABM, and events with clear ROI targets.
Content-to-conversion: sales enablement and partner/customer engagement to lift pipeline conversion.
AI acceleration: use AI tools to speed campaign production, audience segmentation, and performance analysis.

Job Description

Responsibilities

Own integrated demand generation - design and run multi-channel campaigns spanning digital, email, webinars, content syndication, account-based marketing (ABM), and industry events that drive awareness, engagement, and qualified leads
Own top-of-funnel performance, including lead generation, MQLs, pipeline contribution, and campaign ROI, and report on results against clear targets
Build sales enablement that converts - presentations, solution briefs, case studies, customer stories, white papers, and thought-leadership content with messaging tailored to key buyer personas, developed in partnership with Product Marketing
Partner closely with Sales to support strategic accounts, nurture opportunities, and improve pipeline conversion
Drive partner and customer engagement - lead co-marketing initiatives with strategic partners and develop campaigns that grow product awareness, adoption, and utilization
Lead patient-engagement marketing - develop content and campaigns that communicate the value of patient-centric solutions, including access, adherence, and activation, to pharma and life sciences stakeholders
Own marketing for industry conferences, partner events, and webinars end-to-end -pre-event, on-site, and post-event - to maximize lead capture and pipeline impact
Use AI tools to accelerate campaign production, content drafting, audience segmentation, and performance analysis, raising both the speed and quality of marketing output
Continuously optimize - track campaign performance, lead metrics, partner engagement, and pipeline contribution, and feed insights back into the next cycle

Interra Health, Inc.

Interra Health inspires healthy living within individuals to drive movement across organizations. We know people are busy, spending most of their time at work — so we bring our wellness programs into the workplace. Convenient onsite clinics increase the quality of care, while high energy engagement strategies inform and empower, putting a healthy life within reach at work and at home.

Founded in 2001

Brookfield, Wisconsin, USA

19 employees (2 in marketing)

www.interrahealth.com