Responsibilities

• Own integrated demand generation - design and run multi-channel campaigns spanning digital, email, webinars, content syndication, account-based marketing (ABM), and industry events that drive awareness, engagement, and qualified leads
• Own top-of-funnel performance, including lead generation, MQLs, pipeline contribution, and campaign ROI, and report on results against clear targets
• Build sales enablement that converts - presentations, solution briefs, case studies, customer stories, white papers, and thought-leadership content with messaging tailored to key buyer personas, developed in partnership with Product Marketing
• Partner closely with Sales to support strategic accounts, nurture opportunities, and improve pipeline conversion
• Drive partner and customer engagement - lead co-marketing initiatives with strategic partners and develop campaigns that grow product awareness, adoption, and utilization
• Lead patient-engagement marketing - develop content and campaigns that communicate the value of patient-centric solutions, including access, adherence, and activation, to pharma and life sciences stakeholders
• Own marketing for industry conferences, partner events, and webinars end-to-end -pre-event, on-site, and post-event - to maximize lead capture and pipeline impact
• Use AI tools to accelerate campaign production, content drafting, audience segmentation, and performance analysis, raising both the speed and quality of marketing output
• Continuously optimize - track campaign performance, lead metrics, partner engagement, and pipeline contribution, and feed insights back into the next cycle

Requirements

• Bachelor’s degree and 8+ years in B2B marketing, including demand generation and integrated campaign ownership (equivalent experience considered)
• Demonstrated ownership of multi-channel demand-gen programs with measurable pipeline impact
• Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce
• Strong content and messaging skills, with fluency in funnel metrics - MQLs, pipeline, and ROI
• Proven cross-functional collaboration with Sales and Product
• Healthcare, pharma, life sciences, or other regulated-industry marketing experience
• Comfort operating in a fast-paced, post-merger environment where systems, priorities, and structures are still evolving

Preferred

• Experience with AI-first collateral creation tools such as Jasper
• Event marketing experience at industry conferences and partner events
• Familiarity with patient-engagement, medication access, or adherence solutions
• Experience with product marketing or marketing operations in a SaaS environment