Own global paid media strategy aligned to demand generation campaigns and goals, including pipeline and revenue growth

Allocate and optimize budget across regions and channels to maximize performance and efficiency by providing actionable insights and strategic recommendations

Partner with regional stakeholders to adapt global strategy for EMEA and Japan, with sensitivity to market maturity and brand awareness goals

Establish KPIs and own, track and measure performance against them, including CPL, CAC, MQLs, pipeline, revenue and ROAS

Ensure strong attribution and measurement frameworks are in place and continuously improved via a data integration mindset to the program, including a deep understanding of UTM strategy, naming conventions and data flows

Manage and hold accountable global agency partners, including a paid search agency responsible for execution through structured reporting, performance reviews, and continuous optimization

Partner closely with Demand Generation, SEO, Creative, Field Marketing, Content, and Web teams to align paid media efforts with broader campaign strategies (ABM and otherwise) and sales priorities

Oversee performance and cohesive strategy across key channels, including Paid search (Google, Bing); Paid social (LinkedIn, Meta); Display and programmatic; and software review platforms (e.g., G2, Software Advice)

Benefits

Meaningful Purpose. Your work helps organizations operate with integrity and protect their people—at a scale few companies can match.

High-Performance Environment. We move with urgency, set ambitious goals, and expect excellence. You’ll be trusted with real ownership and supported to do the best work of your career.

Candid, Supportive Culture. We communicate openly, challenge ideas—not people—and value teammates who embrace bold thinking and continuous improvement.

Growth That Matters. You can count on authentic feedback, strong accountability, and leaders invested in your success so you can achieve real growth.

Rewards for Results. We provide clear, competitive compensation designed to recognize measurable outcomes and real impact.