Responsibilities - Americas Field Marketing Strategy Develop and execute integrated field marketing strategies for the Americas region aligned to pipeline, revenue, retention, and GTM objectives. - Partner closely with regional sales leaders, account teams, and partners to identify growth opportunities and create targeted marketing programs that accelerate pipeline and customer engagement. - Translate global marketing initiatives into regionally relevant campaigns and experiences tailored to local market needs. - Develop and execute marketing plans that support Appfire and partner joint business plans. - Collaborate with Sales, Marketing, Channel, Alliances, and Ecosystem teams to drive quarterly and annual planning, partner marketing initiatives, and co-marketing activities across the Americas region. - Regional Campaigns & Events Management - Support the planning, execution, and optimization of regional events (Partner events and sponsorships, Community events, Roadshows and customer events, Webinars and virtual events, Alliance and partner enablement events). - Support event execution from strategy and planning through post-event analysis and reporting. - Coordinate with vendors, agencies, event partners, and internal stakeholders to ensure high-quality execution and consistent brand representation. - Measure program effectiveness through KPIs including pipeline influence, sourced revenue, attendance, engagement, and ROI. - Channel & Partner Marketing Drive inclusion in Appfire's demand generation campaigns. - Facilitate the development of reference stories with clients and partners. - Provide marketing interlock with the regional Channel VP and Channel Managers. - Support local ACE events and partner webinars. - Collaborate with Channel, Alliances, and Ecosystem teams to support partner marketing planning, initiatives and co-marketing activities within the Americas region. - Help execute joint marketing campaigns, partner-led events, sponsorships, and regional GTM programs with strategic partners. - Serve as a liaison between regional sales teams, marketing, and partner stakeholders to ensure alignment on quarterly marketing priorities and execution plans. - Support efforts to strengthen Appfire's presence within key partner ecosystems and regional communities. - Campaign Execution & Reporting - Work cross-functionally with Product Marketing, Partner Programs, Demand Generation, Creative Services and Digital Marketing teams to bring forward partner requests and plans and create integrated campaigns that support field initiatives. - Ensure timely lead follow-up, campaign tracking, and reporting processes. - Analyze campaign and event performance to identify optimization opportunities and actionable insights and manage regional marketing budgets and forecast spend effectively. Requirements - 5–8+ years of experience in field marketing, regional marketing, or partner marketing within B2B SaaS or technology organizations. - Proven experience developing partner marketing plans, and executing integrated regional marketing campaigns and events that drive pipeline and revenue impact. - Strong collaboration skills working closely with sales, channel and partner organizations. - Experience working with channel, alliance, or ecosystem partners on joint marketing initiatives. - Demonstrated ability to drive pipeline and revenue impact through field marketing programs. - Strong project management and organizational skills with the ability to manage multiple priorities simultaneously. - Analytical mindset with experience measuring campaign performance and event ROI. - Excellent communication, stakeholder management, and cross-functional collaboration skills. - Experience with marketing automation and CRM platforms including Salesforce. Nice_to_have - Experience within the Atlassian, SaaS, or enterprise software ecosystem. - Familiarity with channel marketing and partner ecosystem models. - Experience supporting multi-country or regional marketing programs across the Americas. - Ability to thrive in a fast-paced, highly collaborative environment. Benefits - Join global, product (SaaS) organization with employees across 28 countries. - Equity - Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth. - Unlimited PTO and additional 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities. - Health insurance is 100% company-paid, with dental covered 50/50. - 401(k) plan with a company-matching. - Employees can take advantage of Flexible Spending Accounts (FSA), a monthly stipend to support their remote-work setup - The role is fully remote for candidates based in the US or Canada.