Senior Director, Product Marketing at Klaviyo | Boston, MA | $224K/yr – $336K/yr

Klaviyo

Senior Director, Product Marketing

Boston, MA (On-site)

$224K/yr – $336K/yrSenior LevelFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the messaging and positioning for a marketing AI platform, shape product roadmaps with field and GTM input, and establish thought leadership at the intersection of AI and consumer marketing across channels from email to social.

Positioning & Messaging: define differentiated storytelling across AI driven automation and all channels
Product & GTM Alignment: partner with product, field, and market to influence the roadmap as AI capabilities scale
Thought Leadership & Enablement: craft POVs and sales assets to accelerate AI marketing adoption

Job Description

Responsibilities

Crafting differentiated, unified positioning & messaging for Klaviyo Marketing - spanning AI. omnichannel automation and our full channel suite: email, SMS/RCS, WhatsApp, mobile push, and social
Partnering with Product Managers, the field as the voice of our customers, GTM teams, and the market to help shape our product roadmap - particularly as we scale our AI agent capabilities
Establishing Klaviyo as the definitive thought leader in B2C marketing by developing a strong POV on what it means for AI to handle the work of marketing - not just assist it
Launching new, innovative features and products into market that cut through the noise in the marketing automation landscape - from net-new channels to agentic AI that autonomously builds campaigns, flows, and strategies
Building core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more
Supporting our Sales teams in strategic deals that require deep product expertise and a strong understanding of B2C customer needs and use cases

Klaviyo

3.7 Glassdoor

Klaviyo (NYSE: KVYO) is the B2C CRM. Powered by its built-in data platform and AI, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 176,000 brands like Mattel, Glossier, Daily Harvest, and Liquid Death deliver 1:1 experiences at scale, improve efficiency, and drive revenue.

Founded in 2012

Boston, Massachusetts, USA

2.9K employees (330 in marketing)

www.klaviyo.com/b2c-crm

67% recommend to a friend

74% CEO approval