Responsibilities

• The Senior Director of Omnichannel Integrated Marketing leads the coordination and execution of integrated marketing initiatives across channels, ensuring alignment to customer needs, business priorities, and established marketing strategies.
• This role operates at the intersection of strategy and execution, translating leadership direction and business goals into clear, integrated marketing plans that drive focus and impact.
• It helps translate enterprise and marketing priorities into integrated plans and provides guidance to support consistent execution across channels.
• A core responsibility is owning the omnichannel marketing calendar, using it to drive prioritization, sequencing, and alignment across a complex portfolio of initiatives.
• Partners with portfolio and marketing leaders to support prioritization decisions and facilitate alignment among competing initiatives.
• Serves as the primary integrated marketing representative in cross-functional planning forums, providing recommendations that influence enterprise marketing priorities and investment decisions.
• As a regular participant in leadership forums, the role represents the integrated marketing perspective, bringing clarity to priorities and accountability to execution.

Requirements

• 12+ years of experience in integrated marketing, omnichannel strategy, or related roles within a complex organization.
• 5+ years of experience leading teams and/or complex cross-functional initiatives.
• Proven track record of connecting strategy to execution across multiple channels and teams.
• Strong experience driving cross-functional alignment across Marketing, Merchandising, Analytics, and related functions.
• Strong communication skills with experience presenting recommendations to senior leaders and cross-functional stakeholders.
• Ability to translate business goals and insights into clear, actionable marketing direction.
• Strong strategic thinking with the ability to simplify complexity and create focus.
• Experience owning or driving integrated planning processes and omnichannel calendars across multiple stakeholders.
• Proven ability to lead, coach, and develop high-performing teams.

Preferred

• 12+ years of progressively responsible experience in marketing or related disciplines.
• Experience in retail, B2B, eCommerce, or omnichannel marketing environments.
• Experience owning enterprise or large-scale marketing calendars.
• Experience influencing marketing investment and prioritization decisions.
• Experience improving marketing planning, governance, or operating processes.
• Experience leading teams of 5+ employees.
• Master's degree in Business, Marketing, or related field.