Responsibilities

• Lead the strategic direction on new business RFPs and key client initiatives, defining how brands show up in culture through creators and content with insight-led, differentiated approaches.
• Set strategic standards and direction across high-impact client initiatives and new business, ensuring work is insight-led, differentiated, and commercially grounded.
• Interrogate briefs to uncover the core challenge, clarify objectives, and establish the strategic foundation for creative, influencer, and performance-driven work.
• Apply strong commercial judgment, connecting creator strategy to brand goals, performance metrics, and ROI, translating customer insights into compelling content strategies.
• Own the development of audience, cultural, creator and communications strategies that inform campaign architecture, content planning, channel roles and measurement approaches.
• Partner with senior leadership and new business teams to shape proposals and strategic approaches for priority opportunities, ensuring clear vision and alignment.
• Provide clarity and direction in moments of ambiguity, guiding teams and clients toward confident, aligned decisions grounded in data and strategic insight.
• Lead the development and oversight of Strategy team members, setting expectations for strategic quality and consistency across all deliverables.
• Operate as a senior individual contributor on the agency's most complex or high-stakes initiatives, while guiding team members on standard workstreams and strategic craft.
• Coach junior team members on judgment, leadership presence, and strategic craft, strengthening the overall capability of the Strategy function.
• Lead the rollout, adoption and continuous improvement of Strategy tools, frameworks and processes, helping scale strategic excellence and consistency across the organization.
• Help evolve and operationalize Creo's creator-led strategic methodologies across influencer casting, content architecture, distribution and performance optimization.
• Develop approaches that leverage creators as strategic partners and co-creators, ensuring creator insight informs both strategy development and execution.
• Translate emerging trends, audience behaviors, and platform shifts into practical implications for client strategy and creative work.