Senior Director, Experiential at United Entertainment Group | New York, USA | $80K/yr – $120K/yr

United Entertainment Group

Senior Director, Experiential

New York, USA (On-site)

$80K/yr – $120K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end experiential programs for major brands by turning culture-driven insights into integrated campaigns.

Own end-to-end client programs from concept to delivery.
Must-have: 7+ years in experiential or integrated marketing with leadership.
Standout: Ability to influence senior stakeholders and grow revenue.

Job Description

Responsibilities

Serve as a senior client lead, providing strategic guidance and thought leadership that strengthens client partnerships and drives long-term business growth
Translate client business objectives into innovative, culturally relevant brand experience strategies
Confidently present and sell ideas, navigating complex client organizations and influencing senior stakeholders
Lead the development of breakthrough experiential campaigns and integrated programs that connect with audiences across physical and digital touchpoints
Ensure all programs are grounded in cultural insights, audience behavior, and measurable KPIs
Elevate creative output by guiding teams from concept through execution, ensuring ideas translate into impactful real-world experiences
Oversee the full lifecycle of multiple client programs, ensuring flawless execution from concept to completion
Drive accountability for all deliverables, timelines, and quality standards across teams and partners
Establish and optimize processes that improve efficiency, scalability, and program effectiveness
Oversee sourcing, negotiation, and management of external vendors, production partners, and talent

Requirements

7+ years of experience in experiential, event marketing, or integrated brand marketing, with significant leadership responsibility
Proven track record of leading large-scale, complex experiential programs and high-profile client relationships
Deep understanding of culture, entertainment, sports, and lifestyle trends—and how they inform consumer behavior
Strong business acumen with experience managing budgets, forecasting revenue, and driving profitability
Exceptional communication and presentation skills, with the ability to influence senior stakeholders
Strategic thinker with a strong creative sensibility and the ability to bring ideas to life
Demonstrated experience leading, mentoring, and scaling teams
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
Bachelor’s degree in marketing, communications, advertising, or related field

Benefits

DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
region-specific benefits.

United Entertainment Group

UEG is a global entertainment, sports and lifestyle agency. We create breakthrough marketing by leveraging the people, properties, and platforms that shape culture. UEG was built with Hollywood powerhouse United Talent Agency and the world’s largest communications firm Edelman. Our insights, ideas, intel and access give brands the leading edge and inspire multi-channel activations.

Founded in 2007

New York, New York, USA

169 employees (72 in marketing)

www.uegworldwide.com