Senior Director of Customer Marketing

USA (Remote)

Salary Not AvailableSenior Level6+ years expFull time

Posted 13 days ago

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Job Summary

Own and scale regional customer programs and executive experiences to drive expansion, retention, and advocacy, while shaping the roadmap with customer input.

  • Lead events strategy, calendar, and execution to maximize impact.
  • Oversee reference, case study, and executive programs that fuel sales and product awareness.

Job Description

Responsibilities

  • Own the strategy, calendar, and execution of Varonis regional customer events so every event drives expansion , retention, and advocacy at the same time.
  • Design event formats that give customers real reasons to show up: peer content, hands-on workshops, and access to the people who build the product.
  • Turn every event into content, social, and PR that reaches an audience many times larger than the room itself.
  • Own the reference program end to end, so sales always knows which customer to call for which use case, and customers say yes because the program creates real value for them.
  • Turn customer wins into case studies, videos, and quotes that PMM, sales, and demand gen reach for.
  • Own the Executive Briefing Center program: who we host, why, and the deal acceleration we measure it against.
  • Run the CISO Summit as the highest-signal room in the category. If a CISO chooses to spend time with us , they should leave with something they cannot get anywhere else.
  • Manage the Customer Advisory Board as a working group that shapes the roadmap, not a rubber stamp for it.
  • Lead the team spanning customer programs and executive experiences. Build the bench, raise the bar, and give them room to run.
  • Partner tightly with sales, customer success, product marketing, and PR so every customer moment reinforces the account plan and the product story.

Requirements

  • 6+ years in customer marketing, advocacy, or events at B2B SaaS companies, with at least 3 leading teams.
  • A track record at high-growth enterprise B2B SaaS, ideally in security, infrastructure, or a technical buyer category. You know how enterprise customers behave, how references really get sourced, and how CISOs decide to advocate for a vendor.
  • Direct experience running both scaled customer programs (thousands of customers, a customer conference) and high-touch executive programs (EBC, CAB, executive dinners).
  • Cybersecurity or data security domain experience is a plus, but not required. Curiosity and speed of learning matter more.

Preferred

  • Cybersecurity or data security domain experience is a plus.
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Varonis

3.8 Glassdoor

Varonis is a pioneer in data security and analytics, fighting a different battle than conventional cybersecurity companies. Varonis focuses on protecting enterprise data: sensitive files and emails; confidential customer, patient, and employee data; financial records; strategic and product plans; and other intellectual property. The Varonis Data Security Platform detects cyber threats from both internal and external actors by analyzing data, account activity, and user behavior; prevents and limits disaster by locking down sensitive and stale data; and efficiently sustains a secure state with automation. Varonis products address additional important use cases including data protection, data governance, Zero Trust, compliance, data privacy, classification, and threat detection and response. Varonis started operations in 2005 and has customers spanning leading firms in the financial services, public, healthcare, industrial, insurance, energy and utilities, technology, consumer and retail, media and entertainment, and education sectors.

Founded in 2005
New York, New York, USA
2.8K employees (93 in marketing)
73% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
477.5K
Monthly Google Ads Budget
$58.8K
Traffic Source Mix
Search
52.5%
Direct
35.4%
Referral
8.9%
Social
2.2%
Paid
1%

Headcount Trend

Current headcount: ~2.8K

Marketing Team

Marketing Team Size
73 (3% of company)
Median Career Experience
11 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$430.5M
Last Raise
$400M
Post IPO Debt, 2 years ago

Funding History

  • Sep 2024
    Post IPO Debt • $400M
  • Jan 2021
    Post IPO Equity
  • Jan 2020
    Post IPO Debt

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