Responsibilities

• Develop and execute the annual Brand Partnerships strategy aligned with company revenue objectives and marketing priorities.
• Own the partnership sales pipeline, forecasting, and commercial performance, ensuring achievement of annual revenue targets.
• Identify new partnership categories, emerging trends, and business opportunities that support Barry's continued growth.
• Build customized partnership opportunities that create long-term value for both Barry's and our partners.
• Establish and monitor KPIs to evaluate partnership performance, identify areas for optimization, and maximize return on investment.
• Lead the full partnership sales lifecycle, including prospecting, relationship development, proposal creation, contract negotiations, and renewals.
• Build and maintain a strong pipeline of qualified partnership opportunities through strategic outreach, networking, and industry relationships.
• Negotiate high-value partnership agreements while ensuring alignment with Barry's brand standards and commercial objectives.
• Collaborate with executive leadership on enterprise-level partnership opportunities and strategic negotiations.
• Oversee the successful execution of integrated partnership campaigns across studios, digital platforms, retail, events, and marketing channels.

Requirements

• 10+ years of progressive experience in brand partnerships, sponsorship sales, business development, strategic alliances, or integrated marketing, preferably within fitness, hospitality, lifestyle, retail, media, or consumer brands.
• 5+ years of leadership experience managing and developing high-performing teams.
• Demonstrated success developing and executing partnership strategies that drive measurable revenue growth and strengthen brand equity.
• Proven experience owning multimillion-dollar partnership portfolios and consistently exceeding annual sales and revenue targets.
• Extensive experience sourcing, negotiating, and closing complex partnership agreements with national and global brands.
• Experience leading cross-functional partnership activations across marketing, digital, retail, operations, events, and creative teams.
• Strong background in sales forecasting, pipeline management, CRM reporting, and partnership analytics.
• Experience presenting business strategies, partnership performance, and revenue forecasts to executive leadership.
• Experience managing departmental budgets, forecasting, and resource planning.
• Experience developing scalable processes, operational efficiencies, and best practices within a partnerships organization.

Preferred

• Experience supporting partnerships across multiple markets or regions is strongly preferred.