Senior Digital Marketing Specialist

Los Angeles, CA (On-site)

$100K/yr – $130K/yrSenior Level7+ years expFull time

Posted 5 days ago

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Job Summary

Own and drive integrated digital marketing programs across paid, owned, and earned channels, focusing on growth, thought leadership, and advisor enablement, while leading content, UX, analytics, and compliance for ROI-driven campaigns.

Job Description

Responsibilities

Digital Strategy & Execution - Develop and execute integrated digital marketing campaigns across owned, earned, and paid channels to support firm growth, thought leadership, and advisor enablement.
- Translate firm-wide marketing and business goals into measurable digital initiatives and campaigns.
- Partner with leadership to identify opportunities to strengthen digital presence and client engagement across the full marketing funnel.
- Partner with the firm’s digital agency to help accomplish SEO and content strategy goals.
Content & Thought Leadership - Manage and optimize digital distribution of investment insights, market commentary, white papers, and thought leadership content.
- Collaborate with investment, wealth advisory, and compliance teams to ensure content is accurate, on-brand, and compliant with regulatory standards.
- Oversee website content updates, landing pages, and conversion pathways tailored to distinct audiences (e.g., HNW clients, institutions, consultants, financial intermediaries).
Performance Marketing & Analytics - Lead paid digital efforts including search, social, retargeting, and display campaigns with a focus on ROI and lead quality.
- Monitor, analyze, and report on digital performance metrics using tools such as Google Analytics, CRM, and marketing automation platforms.
- Continuously test and optimize campaigns, messaging, and user journeys based on data-driven insights.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
7–10+ years of digital marketing experience, preferably within financial services, investment management, wealth advisory, or professional services.
Proven expertise in digital channels including paid media, SEO, email marketing, websites, and analytics.
Strong understanding of marketing in a regulated environment.
Advanced analytical skills with the ability to translate data into actionable insights.
Excellent writing, communication, and stakeholder management skills.

Preferred

Experience marketing to high-net-worth individuals, institutional investors, or financial advisors.
Familiarity with SEC/FINRA advertising and communications guidelines.
Experience with CRM and marketing automation platforms including Salesforce CRM, Salesforce Marketing Cloud, Seismic, and Yext.
Ability to balance strategic leadership with hands-on execution.

Benefits

Competitive Pay
Medical, Dental, and Vision Insurance (starting day 1)
Life and Disability Insurance
Health Savings Account with a Company Match
Flexible Spending Accounts including Dependent Care
Wellness Program
Tuition Reimbursement
24-Hour Employee Assistance Program
Adoption Assistance
Paid Family Care Time

Kayne Anderson Rudnick

3.7 Glassdoor

Kayne Anderson Rudnick "KAR" is an investment advisory firm founded in 1984 to manage capital for its founders, including John Anderson (member of the Forbes 400 and benefactor of UCLA's Anderson School of Management). With offices in Los Angeles, San Francisco, Newport Beach, Seattle, Salt Lake City, Scottsdale, Denver, Boston, Providence and Westlake Village. KAR has over $63.8 Billion in assets under management as of September 30, 2025, focused on institutional, broker-dealer and high-net-worth clients.At KAR we offer a variety of actively managed equity and fixed-income strategies. Our investment philosophy focuses on the “high-quality” subset of the investable universe. We believe this emphasis on high-quality securities, anchored by fundamental research, will achieve attractive risk-adjusted returns for clients over a complete market cycle. For equity securities, we define “high-quality” as a business characteristic that represents a company’s ability to control its market. This investment philosophy leads us to companies which we believe have low business risk as identified by certain financial characteristics, such as consistent and profitable growth, high returns on capital, strong free cash flow, and low organic need for external financing. We apply a “business analyst” approach to research and strive toward developing deep conviction in each of our portfolio holdings and, over time, an information advantage. For fixed income securities, our approach centers around an exclusive focus on high-quality bonds, intermediate maturities to mitigate interest-rate risk, highly liquid issues, a commitment to economic sector and maturity distribution, and a long-term vision.Please read Kayne Anderson Rudnick's social media guidelines here: bit.ly/KARsocialmedia

Founded in 1984

Los Angeles, California, USA

142 employees (8 in marketing)

www.kayne.com

60% recommend to a friend

62% CEO approval