Responsibilities

• Own strategy, execution, and optimization across paid search (SEM), paid social, display, and emerging digital media channels
• Manage budget allocation, bidding strategy, audience targeting, creative testing, and campaign pacing to maximize ROAS and CPL performance
• Implement rigorous A/B testing across ad creative, landing pages, and audience segments to drive continuous improvement
• Ensure all advertising campaigns align with mortgage regulatory standards and compliance requirements
• Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies
• Optimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfaces
• Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema markup implementation
• Monitor organic search rankings, share of voice, and AI search visibility using advanced analytics tools
• Own the end-to-end website conversion funnel from ad click to application start, with a relentless focus on revenue generation
• Lead landing page strategy and testing frameworks—including A/B and multivariate tests—to increase engagement, reduce drop-off, and improve qualified lead flow

Requirements

• 6+ years of experience in digital marketing with deep expertise in paid media (SEM), SEO, website conversion optimization, and content strategy
• Prior people management experience with a track record of building, coaching, and scaling high-performing teams
• Proven success managing SEM campaigns and performance budgets with direct accountability for revenue generation and measurable growth
• Strong command of search engine optimization principles including technical SEO, on-page strategy, and link-building
• Working knowledge of AEO, GEO, and evolving AI-driven search ecosystems
• Hands-on experience leading landing page strategy and CRO testing frameworks (A/B, multivariate) with measurable conversion impact
• Proficiency with Google Ads, GA4, Google Tag Manager, CRM integrations, and modern analytics platforms
• Experience managing website content strategy and ensuring alignment across SEO, paid, and brand channels
• Strong analytical skills with the ability to translate complex data into clear, actionable strategy
• Experience in regulated industries such as mortgage, fintech, or financial services preferred
• Ownership mentality with a bias toward action, speed, and continuous improvement—plan beats no plan
• Ability to operate independently in a fast-paced environment where every second counts

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.