Responsibilities

• Marketing-sourced pipeline generation through integrated campaigns across digital, events, and sales-aligned programs
• Digital demand programs: organic and paid acquisition (search and social), webinar and virtual event programs, lifecycle nurture campaigns, and landing page optimization
• Industry and field marketing: conference strategy, event-driven campaigns, and regional or account-focused field programs that generate measurable pipeline
• Account-based marketing aligned with target account and pipeline priorities
• Campaign performance analytics: conversion rates, cost efficiency, attribution modeling, and contribution to bookings
• Marketing investment allocation: adjusting spend and effort based on pipeline coverage, conversion performance, and deal progression signals

Requirements

• 5–8+ years in B2B SaaS demand generation
• Demonstrated ability to generate measurable pipeline and opportunity impact
• Experience executing multi-channel campaigns including digital and industry events
• Strong collaboration with Sales and Revenue Operations
• Data-driven approach with fluency in conversion metrics and attribution model

Preferred

• Experience marketing to banks, credit unions, or mortgage lenders
• Familiarity with account-based marketing strategies and tooling
• Active HubSpot Inbound certification
• SEO certification within last 5 years
• Google Ads certification within last 5 years